[Today's New Product] CJ CheilJedang Launches 'Gourmet Shrimp Har Gow' Endorsed by 'Queen of Dim Sum' Jung Jisun

Enhanced Texture with Generously Filled Shrimp in a Translucent, Chewy Wrapper

CJ CheilJedang is launching a new dim sum product that matches the quality of restaurant-level offerings, signaling a full-scale entry into the market.

On November 3, CJ CheilJedang announced the release of "Gourmet Shrimp Har Gow." This is the second product following the debut of "Gourmet Xiaolongbao" in September. Leveraging its expertise and technology as the leading frozen dumpling brand, the company aims to expand its influence in the dim sum market as well.

The new "Gourmet Shrimp Har Gow" features a translucent and chewy wrapper, made with the optimal dough blend developed by CJ CheilJedang and a hot water dough-mixing technique. The dumplings are generously filled with shrimp, preserving the ingredient's naturally firm and juicy texture. Packaged in a convenient container, the product can be enjoyed anywhere, anytime, by simply microwaving for two minutes and thirty seconds, delivering a dim sum experience comparable to that of a specialty restaurant.

CJ CheilJedang has appointed Chef Jung Jisun, known as the "Queen of Dim Sum," as its ambassador, and is introducing the "Gourmet Dim Sum" line that authentically replicates the taste and quality of traditional dim sum restaurants. The first product, "Gourmet Xiaolongbao," features a thin, soft wrapper and is filled with rich broth that bursts in the mouth. It was first launched at Emart Traders and has received an enthusiastic response from consumers.

On this day, CJ CheilJedang will introduce the new "Gourmet Shrimp Har Gow" through Naver's "New Product Week" and Shopping Live's "New Product It Show," and will run promotional discounts at major supermarkets. In addition, starting November 14, for two weeks, the official CJ CheilJedang online mall "CJ The Market" will hold a special event where customers who purchase both types of Gourmet Dim Sum (Xiaolongbao and Shrimp Har Gow) can win prizes, such as a dining voucher for Chef Jung Jisun's "Tian Mi Mi" restaurant.

A CJ CheilJedang representative stated, "Gourmet Dim Sum is a product developed with CJ CheilJedang's unique, differentiated technology, allowing consumers to conveniently enjoy restaurant-quality taste and quality at home. We will continue to introduce innovative products that meet the diverse needs of our customers."

This content was produced with the assistance of AI translation services.