Denmark High Launches Greek Yogurt Frozen Ice Cream
Dongwon F&B, Leading Premium Fermented Dairy Brand
Danish Probiotics and Various Functional Ingredients
Entering the Ice Cream Market with Denmark High
Dongwon F&B's "Denmark High (Hej!)" has established itself as a leading premium fermented dairy brand just one year after its launch. Introduced last year, "Denmark High (Hej!)" was inspired by the Danish greeting "Hej," which means both "health" and "hello" in Danish. The brand aims to promote a healthy lifestyle to consumers through Danish probiotics. Within one year of its launch, "Denmark High (Hej!)" surpassed cumulative sales of 50 billion won.
The flagship products of Denmark High include "Denmark High Yogurt" and "Denmark High Greek Yogurt." "Denmark High Yogurt" is a liquid fermented dairy product that guarantees 10 billion CFU (colony-forming units) of Danish probiotics, which can help support digestive health. It also contains zinc, which is essential for immune function, as well as calcium and vitamin D, which are necessary for bone formation, attracting significant attention from consumers. Reflecting the low-sugar trend, the product's sugar content is more than 35% lower than the average of the top three best-selling liquid fermented dairy products, making it an easy and enjoyable choice for health-conscious consumers.
"Denmark High Greek Yogurt" is a premium product containing Danish probiotics from one of the world's leading dairy countries. Each 400g cup contains 200 billion probiotics, which can help support gut health. The product is also made using a 100% lactose-free process, making it suitable for those who are lactose intolerant. With 28g of protein per serving, it provides more than half of the recommended daily protein intake for adults. It also contains zinc and calcium, which can help support immune and bone health.
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Dongwon F&B has selected the ice cream business as a new growth engine and has begun to expand its product categories in earnest. As its first ice cream product, Dongwon F&B launched "Denmark High Greek Frozen Yogurt," which is made by freezing Denmark High's Greek yogurt. Dongwon F&B plans to continue introducing differentiated ice cream products by leveraging its more than 40 years of expertise in dairy and beverage manufacturing.
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