'Kkumdori Walnut Pastry' Surpasses 120 Million Won in Sales Just Two Months After Launch

Expanded from a single 10-piece set to 4-piece and 20-piece options
Now popular as return gifts and for group orders

Photo by Daejeon City Provided

The Kkumdori Walnut Pastry, which made its debut at the 'Daejeon Midnight Festival,' has expanded from its original 10-piece set to a variety of options, including 4-piece and 20-piece sets, making it popular as a return gift and for group orders.

Within just two months of its launch, cumulative sales surpassed 120 million won.

Kkumdori Walnut Pastry is produced through a collaboration between Daejeon City, the Daejeon Metropolitan Self-Sufficiency Center, and two youth business teams: 'Jung-gu Walnut Pastry Workshop' and 'Seogu Kkumshimdang.'

After receiving an enthusiastic response from citizens during the Midnight Festival, its popularity has grown further through word-of-mouth on social media platforms such as Instagram and YouTube, attracting not only Daejeon residents but also young people from other regions.

During the nine days of the Midnight Festival, over 9,400 boxes were sold, and in the early days of sales, the product even sold out quickly.

An official from Daejeon City explained, "Jung-gu Walnut Pastry Workshop is located near the Hanwha Eagles stadium, which has become a popular destination for visitors from outside the city, significantly contributing to increased sales."

Initially, only the 10-piece set was available, but recently, 4-piece and 20-piece sets have been introduced, making the product suitable for return gifts and group orders. In addition, with rising demand from visitors outside the region, the number of courier orders continues to grow steadily.

Daejeon City plans to continue developing seasonal content, such as Christmas events, and new product offerings to establish 'Kkumdori Walnut Pastry' as a symbolic regional brand representing Daejeon.

This content was produced with the assistance of AI translation services.