Seoul Auction and Korean Committee for UNICEF Join Hands to Develop Art-Based Social Contribution Model

At the agreement ceremony held on the 17th, from the left, Okkyung Lee, CEO of Seoul Auction, and Mijin Cho, Secretary General of the UNICEF Korea Committee, are taking a commemorative photo. Seoul Auction

Seoul Auction (CEO Okkyung Lee) and the Korean Committee for UNICEF (Chairman Gabyoung Chung) announced on October 20 that they have signed a business agreement to develop an art-based social contribution model.

Under the agreement, the two organizations will collaborate to develop a social contribution model that connects art and social impact, jointly planning various events such as charity auctions using both online and offline platforms.

In particular, the core of this agreement is to link it with UNICEF projects that support children around the world suffering from post-traumatic stress disorder due to natural disasters and war. In the future, donations raised through related activities will be used to support UNICEF projects that help children express their emotions and provide psychological therapy through art activities. The two organizations plan to establish a differentiated social contribution model that combines art and giving, thereby promoting a culture of sharing.

Okkyung Lee, CEO of Seoul Auction, stated, "Art is a bridge that connects hearts and the starting point for changing the world through empathy. Through our collaboration with the Korean Committee for UNICEF, Seoul Auction aims to show that art can go beyond mere appreciation to become a medium for sharing that brightens the world."

Mijin Cho, Secretary General of the Korean Committee for UNICEF, said, "I believe art is the most powerful language for changing the world. This agreement will be the first step in connecting the joy of art to the miracle of sharing. I would like to thank Seoul Auction for joining hands to open a new horizon for social contribution through art."

This content was produced with the assistance of AI translation services.