hy Unveils New Slogan "how are you"

hy Announces First Official Slogan Since Name Change
Strengthening Consumer-Oriented Corporate Image

On October 16, hy announced its new slogan, "how are you." This is the first official slogan introduced since the company changed its name from Korea Yakult to hy. Through this slogan, hy aims to strengthen its consumer-oriented corporate image and communicate its brand value.

hy explained that the background for selecting the new slogan is that the phrase "how are you," which asks about one's well-being, aligns with the company's business philosophy of delivering probiotic fermented milk and safeguarding customers' health. hy has pursued "everyday health" by launching the first probiotic fermented milk in Korea and operating a door-to-door sales system.

The slogan also reflects the company's commitment to continually exploring and responding to customers' needs. Over more than 50 years, hy has made significant contributions to market expansion, including the localization of starter cultures and pioneering the era of functional fermented milk. As interest in health management grows, the company plans to identify new demands, such as "slow aging," and drive customer satisfaction through proactive research and development.

Additionally, hy expects to enhance its corporate recognition. The first letters of "how" and "you," which begin and end the slogan, form the current company name. The company explained that this familiar phrase naturally imprints its name, core competencies, and campaign direction.

The slogan will also be used to set the vision for social contribution activities. Focusing on the "Single Senior Care Activity" to prevent solitary deaths, hy will advance its support programs for vulnerable groups based on home visits. Recently, the company renamed its online donation platform to "how are you Anbu Plus" and is expanding this initiative nationwide.

hy plans to apply the new slogan primarily to product packaging. It will also be gradually reflected in Fresh Manager uniforms and delivery tools, as well as on the exterior of refrigerated electric carts. The company is preparing continuous branding activities through both online and offline media, including TV commercials and social media.

Kim Ilgon, Head of Marketing at hy, said, "We hope that hy and our brand will be remembered as comfortably as a daily greeting," adding, "We will continue to ask and seek answers to what our customers need for a healthier tomorrow."

This content was produced with the assistance of AI translation services.