Everland Becomes a Hotspot for "K-Pop Demon Hunters" as Limited-Edition Merchandise Sells Out

"K-Pop Demon Hunters" Theme Zone Opens
Attracts 10,000 Visitors in Just Five Days, Proving Its Popularity

The theme zone at Everland, launched in response to the popularity of "K-Pop Demon Hunters," is drawing intense attention. Limited-edition merchandise continues to sell out, and both domestic and international fans are fiercely competing to enter the zone through "open runs."

On October 1, Samsung C&T Resort Group announced that 10,000 visitors had attended the K-Pop Demon Hunters theme zone, a collaboration between Everland and Netflix, within just five days of its opening. K-Pop Demon Hunters is an animated series featuring a K-pop girl group battling evil spirits against the backdrop of Korea's major landmarks, and it has gained immense global popularity.

Customers are waiting to participate in the mission game at Everland's "K-Pop Demon Hunters" theme zone. Samsung C&T Corporation

At the theme zone in Everland, visitors can immerse themselves in the world of K-Pop Demon Hunters through a variety of experiences, including photo zones, mission games, and original soundtracks, featuring characters such as "Huntrix" and "Lion Boys." Demonstrating the global appeal of K-Pop Demon Hunters, international media outlets such as Reuters and AFP have visited the theme zone for on-site coverage.

Since the theme zone was unveiled at Everland on September 26, fans eager to experience K-Pop Demon Hunters have been lining up every morning for the "open run." The atmosphere reportedly resembles that of a concert, with children and adults alike renting stage costumes of "Huntrix" and "Lion Boys" to take photos, or dancing to OST tracks like "Golden" and "Sodapop" played on-site.

Children dressed as 'Huntrex' experiencing the 'K-Pop Demon Hunters' theme zone at Everland. Samsung C&T Corporation

The response to the limited-edition merchandise, available exclusively at Everland through this collaboration, has also been enthusiastic.

Everland is sequentially releasing 38 types of limited-edition collaborative merchandise, with over 10,000 items sold since the opening on September 26. Given that the number of theme zone visitors during this period was around 10,000, it means nearly every visitor purchased at least one K-Pop Demon Hunters item. Character souvenirs such as keyrings and hairpins are especially popular, and the embroidered gat featuring the "Duffy" character sold out its initial batch, prompting additional orders.

Taking commemorative photos at the merchandise shop, designed after the subway scene from the animation, and at the large "Duffy" art sculpture (ABR), is considered a must-do activity. Popular K-snack menu items featured in the series are also available at the theme zone and have been well received as "must-eat" offerings. Collaborative menu items include the "Lion Boys" Sodapop Ade, "Huntrix" Golden Glow Ade, and "Duffy's Berry World," served at restaurants and food trucks. The most popular item is the "Huntrix" set, sold at Snack Buster.

This content was produced with the assistance of AI translation services.