[Today's New Product] 7-Eleven Reimagines Lotteria's 'Squid Alive Burger' as Ramen
Squid Alive Burger Reimagined as Ramen
"Squid Alive Spicy Stir-fried Noodles"
2+1 Promotion Until the End of Next Month
Convenience store 7-Eleven announced on September 29 that it will collaborate with Lotteria, operated by Lotte GRS, to relaunch the 'Squid Alive Burger' as a ramen product starting from October 3.
Convenience store 7-Eleven announced on the 29th that on the 3rd of next month, it will collaborate with Lotteria, operated by Lotte GRS, to reintroduce the "Squid Alive Burger" as a ramen product. Photo by 7-Eleven
View original imageLotteria's Squid Alive Burger was offered for a limited time in May in response to enthusiastic requests for its return from "voisumers." The term "voisumer" combines "voice" and "consumer," referring to consumers who actively influence products or corporate policies based on their demands. The product gained immense popularity, setting a record for the highest cumulative sales in the shortest period.
'Seven Select Squid Alive Spicy Stir-fried Noodles' brings together the two flavors of Lotteria's Squid Alive Burger-spicy and black pepper. The product features a harmonious blend of spicy, addictive sauce and the aroma of black pepper, recreated in cup noodle form. Squid fish cake flakes have been added to enhance its visual appeal.
To celebrate the launch, 7-Eleven will run a 2+1 promotion until the end of October. Through the 7-Eleven mobile app, customers can purchase a limited quantity of 16-pack boxes at a 40% discount until October 9.
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Shin Jieun, the MD in charge of processed foods at 7-Eleven, said, "7-Eleven continues to discover unique collaboration opportunities to provide customers with fresh culinary experiences. We developed this product to highlight the characteristics of brothless ramen, a trend now led by people in their 20s and 30s, and we will continue to pursue new initiatives that reflect evolving consumer trends."
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