Shinsegae Casa Launches 'Cucchinella', Enters High-End Kitchen Furniture Market

Independent Showroom to Open Within the Year

Shinsegae Casa announced on September 25 that it has officially launched the high-end custom kitchen furniture brand 'Cucchinella (CUCINELLA)'.

'Cucchinella' combines the Italian word 'Cucina' (kitchen) with the affectionate suffix '-ella', meaning 'a kitchen filled with affection'.

The launch of Cucchinella is a strategic move targeting the top tier of the domestic kitchen furniture market. Shinsegae Casa is focusing on the high-end custom furniture segment, which is estimated to be worth around 500 billion won within the domestic kitchen furniture market that has grown to approximately 2.5 trillion won annually, according to industry estimates. The company aims not only to enter the kitchen furniture manufacturing market, but also to pioneer and lead the high-end custom furniture sector, an area that has been challenging for domestic companies to attempt.

Exterior view of the cooking studio at Shinsegae Department Store Gangnam Branch after the completion of 'Cucchinella' installation. Shinsegae Casa

To achieve this, Shinsegae Casa has introduced materials and appliances from Europe's top brands such as 'Antolini' (marble), 'Marazzi' (porcelain ceramics), 'Gaggenau' (built-in appliances), 'Fhiaba' (kitchen appliances), 'Falmec' (kitchen hoods, etc.), 'Foster' (cooktops and sinks), and 'Blum' (hardware). The company has differentiated itself by establishing a hybrid system that combines the flexibility and efficiency of domestic production. In addition, Shinsegae Casa offers a one-on-one personalized concierge service covering consultation, design, construction, and after-sales management, along with a warranty system that provides up to three years of free A/S.

'Cucchinella' made its debut on September 16 at the cooking studio on the 9th floor of the Shinsegae Department Store Gangnam Branch, and will open an independent showroom within the year to begin full-scale business operations.

A Shinsegae Casa representative stated, "'Cucchinella' will be the driving force behind Shinsegae Casa's growth. Over the next three years, we plan to establish a sales network at key regional hubs to expand customer touchpoints nationwide, and broaden our categories to include bathrooms and building materials, thereby strengthening our presence across the entire premium interior market."

This content was produced with the assistance of AI translation services.