"Sold Out in 10 Seconds"... Shinsegae Department Store Hosts VIP Dining with Korea's Only Michelin 3-Star Restaurant

Successful 'Four Hands Dining' Event at Mingles in Gangnam
The Only Official Michelin Guide Partner in the Industry
Expanding VIP Experiences Internationally
VIP Service Partnership with Printemps in Paris

On September 19, Shinsegae Department Store announced that it had hosted a 'Four Hands Dining' event for VIP customers, in collaboration with its official partner, the Michelin Guide, and the country's only Michelin 3-star restaurant.

(From left) Kim Youngdae, Executive Chef of Mingles, Kang Mingu, Owner Chef, and Cho Youngdong, Owner Chef of East, are attending Po Hands Dining and posing for a commemorative photo. Photo by Shinsegae Department Store

The Four Hands Dining event is named for the concept of two Michelin chefs joining forces-four hands-to create an exceptional dinner. The event took place the previous day at Mingles, located in Gangnam-gu, Seoul, with a total of 40 Shinsegae Department Store VIP customers and their guests in attendance. Eligibility was limited to Black Diamond-level customers and above, who spend at least 120 million won annually. The enthusiasm was evident, as all seats sold out within just 10 seconds of opening registration on August 25.

Held in two sessions, lunch and dinner, the event featured Chef Kang Mingu of Mingles, who holds three stars in the Michelin Guide Seoul 2025, and Chef Cho Youngdong of the one-star restaurant East, presenting a special course menu. The chefs served a sequence of 10 fine dining dishes blending Korean and Western cuisines, accompanied by four ultra-premium wines, each rated 90 points or higher by the world-renowned wine publication Robert Parker Advocate.

Before the meal, the chefs personally greeted guests and introduced the menu and ingredients. After the meal, guests received a gift set including macarons, French-style Breton cookies, and herb salt. Shinsegae Department Store was the only domestic department store to sign an official partnership with the Michelin Guide last year.

'Pohands Dining' menu in collaboration with Michelin 3-star Mingles. Provided by Shinsegae Department Store

Recently, Shinsegae Department Store has been expanding its VIP services internationally. Starting this month, it began offering local VIP-level services through a partnership with Printemps, France's leading luxury department store. The partnership with Printemps marks Shinsegae's third global collaboration, following alliances with Le Bon March? in France in 2016 and Bergdorf Goodman in New York, USA, in 2024. Shinsegae plans to continue expanding its exclusive VIP services by collaborating with leading department stores worldwide.

Lee Sunghwan, Executive Director of Sales Strategy at Shinsegae Department Store, stated, "Dining experiences in collaboration with the country's only Michelin 3-star restaurant and VIP partnerships with global luxury department stores are iconic examples of Shinsegae's unique and unparalleled services. We will continue to provide the best experiences that instill pride in our VIP customers by offering differentiated content and a global network both domestically and internationally."

This content was produced with the assistance of AI translation services.