Goraebab and Choco Songi in New Hangul Designs... Capturing the Charm of Early Hangul

Orion Snacks Released as Hangul Day Limited Editions
Goraebab and Choco Songi Feature Early Hangul Script Designs

The National Hangeul Museum, in collaboration with Orion, will introduce limited edition versions of 'Goraebab' and 'Choco Songi' to celebrate Hangul Day on October 9. These editions feature new designs inspired by Hangul scripts found in historical documents.

'Whale Snack' produced as a limited edition for Hangul Day. Provided by the National Hangeul Museum.

The new packaging design faithfully reflects the original forms of cultural heritage preserved by the museum. Through these familiar snacks, consumers can experience the beautiful Hangul scripts once used by King Sejong and the last princess of the Joseon Dynasty.

The limited edition 'Goraebab' features script from "Worinseokbo." "Worinseokbo" is a compilation of Buddhist scriptures translated and written by King Sejong and King Sejo, serving as a valuable record of Hangul shortly after its creation. For this edition, the characters for 'Go', 'Rae', and 'Bab' were taken directly from the woodblock-printed book, vividly showcasing the powerful and balanced style of early Hangul.

'Choco Songi' produced as a limited edition for Hangul Day. Provided by the National Hangeul Museum

'Choco Songi' incorporates the script from "Jagyeongjeongi," handwritten by Princess Deokon (1822-1844), the last princess of the Joseon Dynasty. This document is known for the princess’s elegant calligraphy. Based on this, the National Hangeul Museum developed the digital font "Princess Deokon Font," which is freely available for anyone to use. This limited edition offers a special opportunity for the princess’s handwriting to come alive in everyday life once again.

A QR code is included on the top of the limited edition 'Goraebab' and 'Choco Songi' boxes. When scanned, it links to the National Hangeul Museum's archive website, where visitors can find detailed information about "Worinseokbo" and "Jagyeongjeongi."

Kang Jeongwon, Director of the National Hangeul Museum, stated, "This collaboration is a meaningful attempt to bring Hangul from historical documents into the familiar everyday setting of snack boxes. We will continue to expand opportunities for the public to experience Hangul cultural heritage in accessible and enjoyable ways through various collaborations with industry and academia."

This content was produced with the assistance of AI translation services.