Boiler Rental War Unfolds as Fall Peak Season Begins

Navien Partners Lead Subscription-Based Boiler Maintenance
Kiturami Highlights Differentiated After-Sales Services with Ttasoom Care

As the peak boiler market season begins in earnest this fall, an unprecedented "rental war" is unfolding. This is because Korea's leading boiler manufacturers, Kyungdong Navien and Kiturami, have both launched products that allow boilers to be installed through a rental model. Although household boilers are durable goods used over long periods after installation, they require professional installation and are typically located in separate spaces such as boiler rooms, making it difficult to detect issues before a breakdown occurs. Due to these characteristics, there has been a steady demand for managed rental models that cover the entire lifecycle, including regular inspections and after-sales service (A/S). With the launch of rental products this year, competition is expected to intensify not only in terms of product performance but also in differentiated service offerings.

On September 3, Kyungdong Navien announced that it is continuously recruiting "Navien Partners," boiler experts who will be responsible for its subscription products. Navien Partners, affiliated with Kyungdong C&S, a wholly owned subsidiary of Kyungdong Navien, are professionals who provide regular maintenance services for the newly launched boiler subscription products. They visit customers' homes once a year to check the flue and gas detectors, inspect for safety, and measure the boiler's thermal efficiency. According to Kyungdong Navien, this helps prevent malfunctions or performance degradation in advance, increases energy efficiency, and enhances user convenience.

Navien Partners also play a key role in maintaining optimal boiler performance. They replace the "heating water filter," which removes foreign substances from the boiler pipes, and clean the "siphon," which discharges condensate and prevents the inflow of exhaust gases. They also provide consulting on hot water and heating usage methods tailored to the household environment and offer energy-saving tips. The subscription period for Kyungdong Navien boilers can be chosen as either six or eight years, and the available models include the Navien Condensing ON AI "NCB753," "NCB553," and the condensing gas boiler "NCB354." In particular, the "Navien Condensing ON AI" is a boiler with significantly enhanced hot water capabilities, allowing hot water to be used within 10 seconds-93% faster than conventional boilers.

Kiturami, which launched its boiler rental service "Ttasoom Care" in July, is highlighting its partnership with Hyundai Rental Care, a rental specialist company, to provide differentiated after-sales management services such as free A/S, annual performance inspections, and breakdown response within 24 hours. Kiturami explains that this allows customers to avoid the burden of large upfront payments when replacing boilers while benefiting from long-term professional maintenance and inspections for safer use. The management period is divided into five and eight years. The Ttasoom Care rental service covers two models: the premium "Kiturami Upside-Down ECO Condensing L20 Gas Boiler" and the standard "Kiturami Twin Alpha ECO L11 Gas Boiler." The flagship Upside-Down ECO Condensing L20 Gas Boiler meets the Ministry of Environment's eco-friendly certification standards and is equipped with an integrated stainless steel heat exchanger, offering high thermal efficiency of up to 93.1% and excellent durability.

An industry official stated, "With Korea's major boiler companies introducing rental products, competition will now focus on systematic after-sales management services tailored to the product lifecycle."

This content was produced with the assistance of AI translation services.