Hwahae Adds Beauty Device Category, Expanding Its Commerce Offerings

Check KC Certification and Medical Device Approval Status for Each Product

Hwahae Global, the operator of the beauty platform Hwahae, announced on September 1 that it has added a beauty device category to "Hwahae Shopping."

The newly established beauty device category is divided into skincare and haircare. On each product page, users can check detailed information such as size, weight, material, domestic safety certification (KC) status, and whether the product is a medical device approved or registered by the Ministry of Food and Drug Safety, as well as user reviews based on actual usage.

Hwahae has expanded its service area from its original focus on skincare to include devices, in response to the rapidly growing beauty device market and increased demand for home care, thereby broadening consumer choices. In particular, the company has established an objective and reliable review environment through its proprietary artificial intelligence (AI) review verification system, helping consumers make informed decisions when purchasing high-priced devices.

Beauty device brands wishing to join can freely register through the Hwahae Business Blog, and can easily manage operational work using commerce solutions integrated with Hwahae Shopping, such as Sabangnet and PlayAuto.

Kim Kyungil, CEO of Hwahae Global, stated, "Hwahae has continuously innovated so that users can enjoy a smarter and more effective beauty life," adding, "With this category expansion, we will further advance our data-driven personalized solutions and provide verified user reviews and differentiated information to help consumers make wise purchasing decisions."

This content was produced with the assistance of AI translation services.