Day One Company Achieves Record-High Global Sales of 4.9 Billion KRW in Q2

Japan Accounts for 59% of Total Sales
Localization Strategy Drives Record-High Quarterly Performance
Expansion Planned for Six Countries by Year-End

Day One Company announced on the 25th that it recorded global sales of 4.9 billion KRW in the second quarter of this year, achieving the highest single-quarter performance in its history.

This figure represents a 21% increase compared to the same period last year and a 27% increase from the previous quarter. Japan accounted for 59% of the total global sales.

Dayone Company announced on the 25th that it achieved a record high quarterly performance with global sales of 4.9 billion KRW in the second quarter of this year. Dayone Company

Day One Company cited its thorough localization strategy as a key factor behind its success. In Japan, the company produced original content specializing in creative fields such as animation, video, and illustration based on consumer analysis, and offered VOD lectures at a reasonable price of around 20,000 yen. This approach is seen as a direct challenge to the existing high-cost, theory-focused education market.

The company was also praised for rapidly building brand awareness by actively utilizing major online advertising platforms such as Google and Meta Platforms, as well as vertical media and local influencers, including Niconico Douga, Seiyuu Magazine, and CG-specialized outlets. In the United States, the company explained that it differentiated itself by providing practical, work-oriented educational content based on artificial intelligence (AI) and the latest technologies.

Day One Company plans to accelerate its global expansion based on these results. In the second half of the year, it aims to enter Canada, the United Kingdom, Thailand, France, and Australia, and is working to enter China within the year through contracts with local partners.

Kangmin Lee, CEO of Day One Company, stated, "We will complete our entry into six countries by the end of the year, so that starting next year, our global business will become the main driver of company-wide sales growth."

This content was produced with the assistance of AI translation services.