Changnyeong Garlic, Boseong Green Pork, Jindo Green Onion... McDonald's Achieves 61.7 Billion Won in Shared Growth Effects

Analysis of the "Taste of Korea" Project's Achievements
Significant Impact on Enhancing Regional Brand Value
Cumulative Ingredient Procurement Reaches 800 Tons, Sales Surpass 24 Million Units

Korea McDonald's has generated approximately 61.7 billion won in social and economic value over the past four years through its "Taste of Korea" project.

Photo by Korea McDonald's

On August 11, impact measurement specialist Triplelight announced that, after converting the project's achievements from 2021 to 2024 into monetary value, the initiative produced results in several areas: enhancing regional brand value (56.7 billion won), increasing actual income for local farms (4.49 billion won), and reducing agricultural product disposal costs (460 million won).

By region, Changnyeong (Garlic Burger) recorded the highest impact at approximately 44.3 billion won, followed by Jindo (Green Onion Cream Croquette Burger) at 9.17 billion won, Jinju (Chili Cream Cheese Burger) at 6.38 billion won, and Boseong (Green Pork Burger) at 1.71 billion won. This evaluation was calculated by comprehensively considering quantitative and qualitative indicators, including sales volume by menu, the scale of ingredient purchases, frequency of media and social media exposure, and interviews with stakeholders.

Over the past four years, McDonald's has used a total of 459.2 tons of domestically produced ingredients, including 169.8 tons of garlic from Changnyeong, 137 tons of green pork from Boseong, 142.4 tons of green onions from Jindo, and 10 tons of chili peppers from Jinju. Including beverages, the total reaches 800 tons. In terms of sales volume, 5.37 million Changnyeong Garlic Burgers, 4.86 million Jindo Green Onion Cream Croquette Burgers, 1.66 million Jinju Chili Cream Cheese Burgers, and 1.19 million Boseong Green Pork Burgers were sold, totaling 13 million units. When including side menus and beverages, sales of "Taste of Korea" menu items surpassed 24 million units.

Photo by McDonald's Korea

The "Iksan Sweet Potato Mozzarella Burger," launched last month, sold 1 million units within nine days of release and 2.4 million units within a month. The supply of raw ingredients alone reached 200 tons, with cumulative usage surpassing 1,000 tons, marking the largest scale to date.

A Korea McDonald's representative stated, "The results of this impact measurement confirm that the 'Taste of Korea' project has had a positive effect on local communities. We will continue to uphold the value of mutual growth through close collaboration with local farms and strive to offer delicious menu items to our customers."

This content was produced with the assistance of AI translation services.