40-Year Legacy HMR Brand 'Yangban'... "The Original Taste of Korean Cuisine"

Dongwon F&B Launched the 'Yangban' Convenient Meal Brand in 1986
From Yangban Gim and Yangban Juk to Kimchi, Jeokjeon Dishes, and Traditional Beverages

'Yangban' by Dongwon F&B is Korea's first home meal replacement (HMR) brand specializing in Korean cuisine, launched in 1986. Focusing on ingredients and flavor, the brand has carried on both tradition and trends. Yangban's brand slogan is "The Original Taste of Korean Cuisine." This slogan reflects the philosophy of upholding the essential value of Korean food while also providing both taste and convenience, so that the enjoyment of Korean cuisine can continue.

Yangban's flagship products include 'Yangban Gim,' which marks its 40th anniversary this year, and 'Yangban Juk,' which has consistently been a staple on Korean dining tables for over 30 years. In addition, the brand offers a wide range of products such as rice, soups, stews, tteok (rice cakes), kimchi, jeokjeon dishes, and traditional beverages, allowing consumers to easily enjoy a full Korean meal rich in taste and nutrition.

'Yangban Gim,' a seasoned seaweed brand, has been beloved for nearly 40 years since its launch in 1986. Yangban Gim selects premium raw seaweed grown in clean seas and uses a double-roasting process to achieve the best flavor. To maintain this superior taste, only high-quality seaweed from pristine waters is chosen and roasted twice. For the first time in the industry, aluminum packaging was introduced for seaweed, reducing the permeability to oxygen and light. To preserve the authentic taste of seaweed, premium raw seaweed is used, resulting in a product that is not tough but retains the natural flavor and aroma of seaweed.

First launched in 1992, Yangban Juk is considered a pioneer in the ready-to-eat meal category. At a time when there was no such thing as a "packaged juk" category, Dongwon F&B introduced 'Tuna Juk,' leading the popularization and industrialization of juk, a traditional Korean porridge. Later, as Dongwon F&B released premium versions of packaged juk, such as 'Abalone Juk,' these products gained popularity and became steady sellers. The company further solidified its market position by introducing a variety of products including 'Vegetable Juk' and 'Chestnut Red Bean Juk.'

Last year, cumulative sales of Yangban Juk surpassed 1 billion units. The secret behind its popularity lies in the quality of the raw ingredients and expertise in Korean cuisine. By using fresh, 100% domestically grown glutinous and non-glutinous rice, Yangban Juk delivers both a soft texture and a hearty meal. The product also replicates the traditional Korean method of slowly stirring while cooking. Currently, Yangban Juk is available in more than 20 varieties, including abalone juk and beef juk.

This content was produced with the assistance of AI translation services.