CJ ENM Revamps Brand to Celebrate Mnet's 30th Anniversary
CJ ENM is undergoing a revamp to celebrate the 30th anniversary of its music channel Mnet.
Launched in 1995 as a music-specialized channel called ‘Music Network,’ Mnet unveiled a new brand image on the 4th with the slogan ‘K-POP GENERATION Mnet,’ expressing its ambition to unite through music in commemoration of its 30th anniversary this year.
Starting with this, Mnet will launch its 30th anniversary campaign. The ‘Mnet 30th Anniversary Chart Show,’ which compiles iconic scenes from flagship programs such as ‘MAMA AWARDS,’ ‘Superstar K,’ ‘Show Me The Money,’ and ‘Street Woman Fighter,’ will premiere on the 6th, along with plans for online and offline 30th anniversary events and promotions.
Mnet’s cumulative YouTube views have reached approximately 9.2 billion, and according to Mnet Plus voting data, about 320 million votes were cast from 246 regions. Additionally, over the past 30 years, shows have been held and formats exported to 69 regions.
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Shin Hyung-kwan, Head of Music Content Business Division at CJ ENM, stated, “We will continue to strive to provide enjoyment through unique content that allows for endless immersion.”
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