"Sharing Lunar New Year with Neighbors"... POSCO Pohang Steelworks Participates in 'Local Economy Revitalization Traditional Market Shopping Challenge'

Annual Holiday Sharing Activities
Delivering Warmth to the Local Community

POSCO Pohang Steelworks conducted meal service volunteer work and traditional market shopping events on the 23rd ahead of the Lunar New Year holiday to promote coexistence with the local community.

The annual shopping event during the holidays delivers warm hearts to neighbors and small business owners struggling due to the economic downturn and rising prices.

POSCO Pohang Steelworks conducted meal service volunteering and traditional market shopping events to promote coexistence with the local community ahead of the Lunar New Year holiday. Photo by POSCO Pohang Steelworks

On this day, about 20 participants including the Pohang Steelworks management team and representatives of partner companies visited free meal centers in Songdo-dong and Haedo-dong to serve meals to over 600 elderly people.

Following this, shopping events were held at five nearby traditional markets, including Keundonghae Market and Daehan Bulbit Market.

Approximately 830 employees from Pohang Steelworks and partner companies participated in this event, purchasing ritual items and fruits throughout the markets, contributing to the revitalization of the local economy.

Items worth about 3 million KRW, including sesame oil and fruits purchased that day, were delivered to 11 senior centers and 2 children's centers in Haedo-dong, adding warmth to the community.

In particular, this event was part of the Pohang City-led ‘Traditional Market Relay Shopping Challenge.’ Pohang Steelworks, nominated by the Pohang City Council, designated the Pohang Chamber of Commerce and Industry as the next participant.

Lee Dong-ryeol, head of Pohang Steelworks, said, “I hope the traditional market shopping event, which has continued for 18 years, will spread to more places through this challenge. Just as the support from the local community was a great strength during difficult times, now we want to return that strength.”

POSCO continues a corporate culture of working together with local residents by operating a talent volunteer group and performing over 100,000 hours of volunteer activities annually.

This content was produced with the assistance of AI translation services.