Boram Group's 'Petsbia Edge' Opens at Dopner Store in Cheongdam-dong... "Targeting the Premium Pet Products Market"

Accelerating Market Expansion with Bio-Jewelry for Companion Animals

Boram Group's Via Life Sciences announced on the 23rd that it has entered offline stores with its jewelry brand 'Petsvia Edge,' which contains bioelements from companion animals, aiming to capture the premium pet market.

Petsbia Edge, Opens Store at Dofner in Cheongdam-dong [Photo by Boram Group]

Petsvia Edge recently entered the first store of 'Dopner,' a premium pet select shop located in Cheongdam-dong, Gangnam-gu, Seoul. This is the second collaboration following its entry into the Dopner pop-up store operating at the Galleria Department Store Luxury Hall in Gangnam-gu, Seoul since last month.

'Petsvia' is a synthetic gemstone made by extracting bioelements from the fur or ashes of companion animals. The premium line, 'Petsvia Edge,' is sold exclusively as a department store product. It is characterized by allowing owners to eternally preserve moments shared with their pets, beyond being a simple souvenir.

At the Dopner store, various products are exhibited, including accessories such as rings, bracelets, and necklaces made with Petsvia Edge, as well as homages for commemoration or memorial purposes. With the entry into the Cheongdam store, Via Life Sciences plans to expand contact points with the domestic premium customer base and increase brand awareness both domestically and internationally by participating in overseas exhibitions.

A representative from Via Life Sciences stated, "Petsvia Edge is more than just an accessory; it is a symbolic product that preserves special memories with companion animals," adding, "Through the Dopner store entry, we plan to expand our global customer base and strengthen differentiated competitiveness in the premium pet market."

This content was produced with the assistance of AI translation services.