Yangcheon Park Direct Market for Lunar New Year on 23rd-24th

74 Companies from 43 Local Governments to Participate

Yangcheon-gu, Seoul (District Mayor Lee Gi-jae) will operate the ‘Seolmaji Direct Transaction Market’ at Yangcheon Park on the 23rd and 24th in celebration of the Lunar New Year, with participation from 43 local governments and 74 companies nationwide.

A view of the Yangcheon-gu direct transaction market for Lunar New Year last year. Provided by Yangcheon-gu.

At the direct transaction market, consumers can purchase high-quality local specialties and holiday ritual items such as seasonal fruits, seafood, sauces, rice cakes, sesame oil, and traditional Korean sweets at reasonable prices.

Especially this year, sister cities including Ganghwa-gun, Buyeo-gun, and Wando-gun, as well as Naju-si (Naju pears, glutinous rice), Hongseong-gun (balloon flower root, fresh shiitake mushrooms), Jindo-gun (seaweed, laver), Sangju-si (dried persimmons), and Jeju-do (mackerel fillets, cutlassfish) will participate, promising a bountiful market.

The district has prepared a self-packaging booth for the convenience of market users and will provide a one-hour free parking ticket for the roadside public parking lot in front of the market to customers who make purchases. Additionally, a free same-day delivery service will be operated exclusively within the Yangcheon-gu area to allow customers to receive their purchased products conveniently.

Proceeds from the direct transaction market sales will be voluntarily donated by participating companies within a maximum range of 5% to children and adolescents living in group homes in the district.

Meanwhile, on the 21st and 22nd, Shinyeong Market and Seo Seoul Alley-type Shopping District will promote a ‘Lunar New Year Traditional Market Special Event’ offering up to 20% discounts on agricultural and specialty products, traditional play experiences, and prize giveaways.

Shinyeong Market will hold a ‘2+1 Lucky Bag Event’ where customers who purchase a total of 30,000 KRW or more from two or more stores will receive a lucky pouch (market coupon), and a ‘Prize Drawing’ where 20 people will be awarded holiday ritual item packages. There will also be experiential events such as Yutnori (traditional Korean board game) and slicing garaetteok (rice cakes).

At Seo Seoul Alley-type Shopping District, customers who purchase 30,000 KRW or more will receive market gift certificates worth up to 10,000 KRW, and a traditional play festival will be held to enhance the holiday atmosphere. A photo zone will also be set up within the market to provide visitors with an enjoyable experience.

Mayor Lee Gi-jae said, “Since you can find high-quality specialties and holiday ritual items at reasonable prices at the Seolmaji Direct Transaction Market and traditional markets, I hope many people visit so that both residents and small business owners can have a rich and warm holiday.”

This content was produced with the assistance of AI translation services.