LG Innotek's 'CES Booth' Visited by 65,000 People... "Strengthening Position as a Leading Future Mobility Company"

Positive Response to High-Performance In-Cabin Camera Module
"Inquiries from Visitors Continue"

LG Innotek announced on the 13th that over 65,000 visitors attended its booth at 'CES 2025,' the world's largest electronics and IT exhibition held in Las Vegas, USA. Visitors responded positively to products such as the newly unveiled 'high-performance in-cabin camera module,' and inquiries from visitors continued.

Visitors are examining a future car mockup (physical model) installed at the center of LG Innotek's exhibition booth in the West Hall of the Las Vegas Convention Center (LVCC), where CES 2025, the world's largest electronics and IT exhibition, is being held. Photo by LG Innotek

LG Innotek reported on the 13th that more than 65,000 visitors visited its exhibition booth, which was set up at the entrance of the West Hall of the Las Vegas Convention Center (LVCC) over four days from the 7th to the 10th (local time).

Moon Hyuk-soo, CEO of LG Innotek, evaluated, "Through CES 2025, LG Innotek has been able to solidify its position as a leading company in future mobility."

From the opening hours on the first day of CES, the booth was crowded with visitors, who made product inquiries and requested on-the-spot meetings. An LG Innotek official said, "This year, we simultaneously displayed an ultra-large 1,800-inch video advertisement in the main hall of the West Hall exhibition center and a 9-meter large banner advertisement on the outer wall of the booth entrance, effectively promoting the exhibition and enhancing brand awareness."

LG Innotek explained that it focused on the mobility theme at CES 2025. The goal was to firmly establish its position in the global market as a total solution provider for future mobility. The booth was designed to highlight the company’s newly announced brand identity 'Enable The Next (Realizing the future customers dream of)' and slogan 'Your Aspiration, Our Innovation (Your future, our innovation answers).' At the center of the exhibition hall, a future car mockup equipped with 15 core mobility components such as sensing, communication, and lighting attracted attention. They also introduced new products such as the high-value vehicle lighting module 'Nexlide A+,' which received the CES 2025 Innovation Award.

LG Innotek emphasized its efforts to provide customer experience opportunities. By increasing the proportion of private booths by 30% compared to the previous year, it introduced various innovative technologies and convergence products combining optical, communication, and automotive electrical/electronic (auto electric/electronic equipment) technologies in the form of experiential content based on 'user (customer) scenes.' The aim was to make visitors feel as if they were actually riding the products.

For example, the high-performance in-cabin camera module detects the driver’s condition and immediately sounds an alarm when a customer standing in front of the camera closes their eyes. Unlike existing products, it monitors not only the driver and front passenger but also rear-seat occupants with a 150-degree field of view. The single camera module integrates a 5-megapixel RGB (red, green, blue) camera, an infrared (IR) camera for low-light conditions such as nighttime or tunnels, and a 3D camera supporting facial recognition for login and payment functions. When facial recognition login is performed, previous radio channels and air conditioner settings automatically switch to those set by the new driver.

Additionally, LG Innotek showcased Nexlide Vision, next-generation digital key solutions, vehicle AP modules, all-weather camera solutions, and 'B-Link.' B-Link is the world’s first product to combine a wireless battery management system (BMS) and a battery junction box (BJB).

CEO Moon said, "We will continue to introduce innovative components that provide differentiated customer value and become a trusted technology partner that realizes customer visions together."

This content was produced with the assistance of AI translation services.