'Natural Plan Easily Digestible Milk' Sales Surpass 100,000 Units

Lactose-Digested Milk for Consumers Uncomfortable with Milk Consumption

hy announced on the 9th that its ‘Natural Plan Easily Digestible Milk’ surpassed cumulative sales of 100,000 units within a month of its launch.

This product is a lactose-hydrolyzed milk developed for consumers who experience discomfort when consuming regular milk.

If the body lacks the enzyme to break down lactose, lactose in the small intestine is not decomposed and gas is produced by intestinal microorganisms, causing discomfort. To solve this problem, hy broke down the lactose in the milk through enzyme treatment.

Applying hy’s patented method, ultrasound and vacuum techniques were used to remove as much oxygen dissolved in the raw milk as possible, preserving the milk’s original taste.

Additionally, hy’s nationwide distribution network, Fresh Manager’s delivery service, was combined to enhance consumer convenience. As a result, it achieved the milestone of selling 100,000 units within just one month of launch.

Na Byung-jin, hy’s marketing manager, said, “Natural Plan Easily Digestible Milk is a product that allows customers who previously avoided milk due to discomfort to enjoy it comfortably,” adding, “We plan to continue introducing differentiated and diverse products to increase customer satisfaction.”

This content was produced with the assistance of AI translation services.