Goheung Yuja and Sea Cucumber Drink 'Hainyu' Captivates Chinese Consumers

Initial Export Batch of 300,000 Bottles to China Sold Out in Just 10 Days

Goheung County in Jeonnam Province (Governor Gong Youngmin) announced that the health beverage "Hainyu," developed based on Goheung yuzu and Chinese sea cucumber extract, has gained great popularity in China by selling out its initial shipment of 300,000 bottles.

"Hainyu" is a product developed to increase the utilization and added value of Goheung yuzu. The idea originated from Governor Gong Youngmin during his agricultural and marine product export mission in September 2023.

The health drink "Hainyu," developed based on Goheung yuzu and Chinese sea cucumber extract, has gained great popularity by selling out its initial shipment of 300,000 bottles in China. Provided by Goheung County

Subsequently, Jeonnam Agricultural Research and Extension Services and the food research institute under China's Shandong Bulgong Group collaborated to finalize the beverage recipe. On December 27 last year, the initial batch of 300,000 bottles was produced and exported to China, where it was sold out in just 10 days.

"Hainyu" is attracting attention for its unique combination tailored to the tastes of Chinese consumers. Yuzu contains three times more vitamin C than lemons, offering excellent fatigue recovery and anti-aging effects, while sea cucumber is highly effective for energy restoration and replenishment. These health benefits have resonated with Chinese consumers, drawing significant interest.

The success of "Hainyu" is further elevating the brand value of Goheung yuzu and maximizing the added value of local agricultural products. Accordingly, the initial annual production goal has been raised from 1 million to 3 million bottles, with plans to expand into overseas markets beyond China.

Additionally, Goheung County is accelerating the development of a new beverage using pomegranate, aiming for a 2026 launch. This ongoing research and development is expected to contribute to revitalizing the local economy and strengthening the sustainability of agriculture.

Governor Gong Youngmin stated, "I will continue to work in the field to ensure that Goheung agricultural products can advance more actively into overseas markets, and will do my best to promote Goheung's excellent agricultural products to the world."

He added, "We will continue to strengthen the overall support system for distribution, marketing, and logistics so that farmers and fishers can focus solely on production, and will pursue a variety of policies to enhance the competitiveness of local agricultural products."

This content was produced with the assistance of AI translation services.