Busan City to Operate First Solo Pavilion at CES 2025... Wins Record 7 Innovation Awards

Busan City (Mayor Park Hyung-jun) is operating its first standalone exhibition hall under the name ‘Integrated Busan Pavilion’ at CES 2025, the world's largest electronics trade show.

Held in Las Vegas, USA, Busan City is showcasing smart technologies and innovative products on the global stage together with local innovative companies at this exhibition.

The ‘Integrated Busan Pavilion,’ which opened on the 7th and will operate until the 10th, is located in the global pavilion area of the venue and operates a total of 25 exhibition booths. Busan City is collaborating with eight departments and organizations, including the Busan Economic Promotion Agency, Busan IT Industry Promotion Agency, Busan Technopark, and Busan Creative Economy Innovation Center, to support companies’ entry into the global market.

This year, 23 innovative companies from Busan are participating in the event, engaging with global investors and buyers through various programs such as investor relations (IR) activities and one-on-one meetups, laying the groundwork for expanding into overseas markets.

From the 8th to the 9th, IR presentations by five companies will be held at the Busan Pavilion, and from the 8th to the 10th, one-on-one investment consultations between nine companies and global investors will take place at the Harrah’s Hotel.

Mayor Park Hyung-jun attended the opening ceremony of the Busan Pavilion on the 7th (local time) and said, “This will be an important opportunity to combine Busan’s future vision with global technological innovation,” adding, “We will achieve results to further strengthen Busan’s competitiveness in the global market and to leap forward as a major stage at CES in the future.”

Last year, Busan achieved the highest number of awards ever at the ‘CES Innovation Awards,’ and based on this, it expects great results at this year’s exhibition as well. Busan formed ‘Team Busan’ to provide pre-event capacity-building training and customized support strategies, resulting in winning seven innovation awards at ‘CES 2025.’

Mayor Park emphasized, “The global networks and partnerships formed at this event will be important assets for securing Busan’s future competitiveness,” and added, “We will devote our efforts to making Busan a global hub of technological innovation, using the achievements at CES as a stepping stone.”

Busan City Hall.

This content was produced with the assistance of AI translation services.