SK to Attend US CES... "Will Present the Future of AI Innovation Technology"

July 7-10 in Las Vegas, USA
"Strengthening Partnerships with Global Leading Companies"

From the 7th to the 10th (local time), SK Group will present a future blueprint brought by AI innovation technology at ‘CES 2025,’ the world’s largest IT and electronics exhibition held in Las Vegas, USA, and will work to strengthen partnerships with global leading companies.

SK announced on the 6th that during CES, four affiliates including SK Hynix, SK Telecom, SKC, and SK Enmove will jointly operate an exhibition hall at the Las Vegas Convention Center (LVCC) Central Hall under the theme “Innovative AI, Sustainable Tomorrow.” SK plans to set up part of the exhibition space as a meeting area to serve as a communication channel and business meeting venue with leading AI companies.

A bird's-eye view of the 'Innovation Gate,' the entrance to the SK exhibition hall at CES 2025 (Photo by SK Supex Council)

The exhibition will be visited by top executives from major affiliates, including SK Group Chairman Chey Tae-won, SK Hynix President Kwak No-jung, SK Telecom President Yoo Young-sang, and SK Networks Business General Manager Choi Sung-hwan. Emphasizing the ‘AI Total Solution,’ Chairman Chey and the management team will tour major domestic and international company booths to check the latest AI technology trends and meet with global leading companies to strengthen cooperation for revitalizing the AI ecosystem.

Through this exhibition, SK plans to concretize and showcase its business vision of “creating a sustainable future through diverse AI innovations and contributing to human progress.” In line with the purpose of materializing the AI business vision, the SK exhibition hall will be organized into ▲ AI DC (Data Center) ▲ AI Service ▲ AI Ecosystem, allowing visitors to experience various AI services through demonstration-focused displays.

Visitors will enter the exhibition hall by passing through the ‘Innovation Gate’ located at the entrance of the SK exhibition hall. Through 21 large LED screens decorating the ‘Innovation Gate,’ visitors can view videos showcasing SK’s AI technologies and services and the future changes they will bring. Beyond the Innovation Gate, the exhibition area themed ‘AI DC’ appears. Centered around a 6-meter-high large LED pillar expressing the dynamic data flow of SK AI data centers, SK’s AI DC solutions (energy, AI, operations, security) are introduced. SK will showcase core know-how that constitutes data centers, including energy solutions, AI semiconductors centered on HBM3E, and cloud services.

In the ‘AI Service’ themed exhibition area, AI-based technology and service content such as the Global Personal AI Agent (GPAA), AI-based advertising production solution (GenAd), and media processing and content quality enhancement platform (AI Media Studio) will be unveiled. In particular, SK Telecom’s AI agent ‘Aster,’ targeting the North American market and scheduled for release this year, will be demonstrated on-site, and detailed service plans will be announced.

Finally, in the ‘AI Ecosystem’ exhibition area, AI solutions and services from five global partner companies building the AI ecosystem with SK (Gauss Labs, Lambda, Anthropic, Perplexity, Penguin Solutions) will be introduced. Various ongoing collaborative projects between SK and these partners will be revealed with concrete demonstrations based on each partner’s technology and know-how. A large LED sculpture named ‘Sustainable Tree’ installed at the exhibition exit will present the theme of this exhibition in the form of media art.

SK stated, “Through this CES exhibition, we aimed to show how AI technology enters daily life and is utilized comprehensively, as well as its infinite growth potential,” adding, “Since cooperation with various players is essential for AI innovation, we will continue to create diverse opportunities to strengthen global partnerships.”

This content was produced with the assistance of AI translation services.