Alaska Selects Actress Noh Yun-seo as Model... Full-Scale Entry into Outdoor Market

Essen Fashion's First Outdoor Brand Alaska 'Brand Muse Actor No Yoon-seo'

[Photo provided by Alaska]

Asian Fashion (CEO Park Hee-chan) announced that its daily lifestyle outdoor brand ALASKA has appointed actress Noh Yoon-seo as the brand muse, marking a new beginning in 2025.

ALASKA promotes a daily lifestyle outdoor concept that perfectly completes special adventures encountered beyond repetitive daily life and time spent in nature.

The brand showcases trendy designs and a diverse color palette that differentiate it from existing outdoor brands. Additionally, it is a new brand that is quickly securing a loyal customer base with its signature items such as woven setups, lightweight outerwear, and elastic pants series.

The ALASKA 25SS campaign appeals with Noh Yoon-seo’s unique refreshing and mysterious charm under the concept of “A journey beyond boundaries toward adventure.” Furthermore, the neutral color-block windbreaker and parachute banding pants look well express the sensibility that ALASKA pursues.

An official stated, “In 2025, ALASKA will strengthen its women’s line and present a more sophisticated daily outdoor style by appointing actress Noh Yoon-seo as the brand’s first muse. We will carry out full-scale marketing of ALASKA together with Noh Yoon-seo, who is gaining attention not only for her diverse filmography but also as a leading fashion icon.”

The ALASKA 25SS collection featuring actress Noh Yoon-seo is available at major stores nationwide and the brand’s official online mall.

This content was produced with the assistance of AI translation services.