Lee Hoseong Appointed CEO of Hana Bank: "We Will Become a Bank Recognized by Customers"

▲Lee Ho-sung, CEO of Hana Bank [Photo by Hana Bank]

Hana Financial Group announced on the 2nd that Lee Ho-sung has been appointed as the 5th CEO of Hana Bank.

With this, Lee Ho-sung becomes the CEO of Hana Bank for the next two years, following Ham Young-joo, Ji Sung-kyu, Park Sung-ho, and Lee Seung-yeol, who served after the launch of the integrated Hana Bank in September 2015, where he was the inaugural CEO.

Starting his term, CEO Lee expressed his determination to make Hana Bank "the representative bank of Korea recognized by customers." He added, "Based on a customer-centric sales mindset and confidence in victory shared by all employees, we will create a Hana Bank that customers seek first and grow together with customers."

To this end, he urged employees to focus on the bank's raison d'?tre, the 'customer,' and to prioritize customers in every process. CEO Lee stated, "We will root the 'Customer First' corporate culture into Hana Bank's DNA," and pledged, "I will lead by example by directly engaging in the field to listen to voices from the front lines, deliberate together, and find solutions."

In fact, CEO Lee is a seasoned sales expert who began his banking career at a branch, and has held various positions including Corporate Finance Relationship Manager (RM), branch manager, and head of the sales division.

He introduced his motto, "Bongsan Gaedo Usugagyo (逢山開道 遇水架橋, Even if mountains and waters block the way, by making roads and building bridges, one can always move forward)," and expressed his ambition, saying, "No matter what difficulties we face, we will overcome crises 'in a Hana way' and create new milestones of success."

CEO Lee presented three core strategies to strengthen the bank's structural improvement and enhance its status as a leading financial company: ▲ expanding the customer base for sustainable growth ▲ innovating business models to establish a stable profit base ▲ redefining a customer-centric corporate culture.

Before the inauguration ceremony, CEO Lee personally visited the joint memorial altar for the Muan Airport passenger plane disaster set up at Seoul City Hall to pay his respects, and sent condolence wreaths to over 20 joint memorial altars nationwide to express his condolences.

Also, at the inauguration ceremony held in the main auditorium on the 6th floor of the Euljiro headquarters in the afternoon, he first held a moment of remembrance for the victims together with employees.

In his inaugural speech, CEO Lee expressed his ambition, saying, "Let us all join together on the great journey to restore Hana's unique customer-centric sales culture DNA and become the leading bank, 'Hana.'"

On the day of his inauguration, CEO Lee also demonstrated his commitment to responsible management and enhancing shareholder value by purchasing 3,000 shares of Hana Financial Group stock on the market. He promised to continue various efforts to achieve this.

Meanwhile, after paying respects at the joint memorial altar in the morning, CEO Lee's first action after inauguration was to visit the Gwacheon Financial Center branch to encourage employees. He also visited client companies directly to listen to management difficulties and pledged to continue various efforts for mutual growth between companies and the bank.

This content was produced with the assistance of AI translation services.