Kyowon Theorem Donates Goods Worth 100 Million KRW Through Step Donation Campaign

Kyowon Group's lifestyle company TheORM announced on the 30th that it donated hygiene products worth 100 million KRW, prepared through the participatory step donation campaign ‘Healthy Walk,’ to the Korea Single Mothers Families Association and three childcare centers in Seoul.

The donated items include TheORM’s 100% pure cotton organic ‘Olbareun Cotton Pads,’ ‘Olbareun Pantyliners,’ and ‘Living Mate Cypress Deodorizer.’ These will be used to help single mothers and low-income children and adolescents live in hygienic environments.

Kim Young-chul, CEO of Kyowon The Orem, and members are taking a photo to celebrate the successful completion of the Healthy Walk campaign. Photo by Kyowon

‘Healthy Walk’ was planned to raise social awareness about supporting single mothers and low-income children and adolescents, promote healthy lifestyle habits, and emphasize the importance of environmental protection. Members contribute to health improvement and pollution reduction through step donations, while the company fulfills its social responsibility through the event.

To embody the campaign’s purpose, TheORM adopted a donation method using the step reward app ‘Healthy Clover,’ launched in July. Members walk a certain number of steps daily, and when they reach their step goals, the company donates a fixed amount.

The campaign, held over 10 weeks from October 2 to December 9, saw participation from over 5,000 people. Despite the cold weather, participants actively contributed, achieving a total of 1.26 billion steps, exceeding 150% of the 840 million step goal, raising 110 million KRW in donations. Converted to distance, the steps equal 884,541 km, or 22 times around the Earth, resulting in a carbon reduction effect of 1,892,918 kg.

A representative from TheORM said, "This campaign is an example of all members joining together to spread positive influence so that marginalized neighbors around us can have a warm year-end." They added, "We plan to continue various activities to fulfill corporate social responsibility and deliver warmth to society."

This content was produced with the assistance of AI translation services.