Kakao Concludes 'Korea One Round Challenge'... Completion Ceremony Held with 39 Participants

Kakao announced on the 16th that it has concluded the 'One Round of Korea Challenge' and held a completion ceremony inviting 39 participants who finished the walking challenge.

The One Round of Korea Challenge, conducted under the group-wide win-win business slogan "Closer, Kakao," is a campaign to walk divided sections of the Korea Dullegil, the longest domestic trail course spanning 4,500 km. Applications were open to the entire nation, and 45 participants embarked on walking 500 km each, with 39 ultimately completing the challenge.

At the completion event, results were shared, and finishers were awarded limited edition medals, completion uniforms, certificates, and prize money of 2 million KRW. Additionally, special awards were given to ▲ the participant who completed the challenge in the shortest time ▲ the participant who actively cheered in the open chat room ▲ the participant who diligently completed mission verifications, among others.

In fact, the challengers not only completed the walking missions but also took the lead in promoting the Korea Dullegil as Korea’s representative walking travel route by posting about 700 social media posts on YouTube, blogs, and other platforms over two months. They also contributed to improving the trail environment by reporting information errors during their travels.

As of the 13th, the official page recorded approximately 207,000 cheers and about 2,000 cheering comments. In particular, through a user participation event called "Finding the Korea Dullegil That Suits Me," over 55,000 digital cards were issued, contributing to the increased awareness of the Korea Dullegil.

Kakao will continue its activities to promote domestic travel through the Korea Dullegil in cooperation with the Korea Tourism Organization. On the 18th, the official site will post recommended courses by finishers and news of the completion ceremony, and 100 participants who leave cheering comments will receive a physical card identical in form to the "Finding the Korea Dullegil That Suits Me" digital card.

Kwon Daeyeol, Chair of the Kakao CA Council ESG Committee, said, "Going forward, Kakao will fully leverage its capabilities to ensure that the Korea Dullegil, which embodies Korea’s unique values, becomes established as a world-class trekking course."

This content was produced with the assistance of AI translation services.