A Better Secures Pre-Series A Investment from Capstone Partners

Operation of AI-Based E-Commerce Optimization Platform
Achieves 27.2 Billion KRW in Sales Within 2 Years of Establishment

Data-driven e-commerce solution company A-Better announced on the 9th that it has secured Pre-A investment worth 1 billion KRW from Capstone Partners.

Founded in 2022, A-Better has grown primarily through its AI data analysis platform 'Dister,' optimized for Coupang sales. Currently, it operates sales businesses on Coupang and Amazon, developing and managing marketing solutions that assist sales.

Capstone Partners noted that despite the overall slowdown in the e-commerce market recently, they focused on A-Better's data-driven technological capabilities and stable revenue model. They also explained that the potential for global market expansion centered on K-Beauty and the growth potential as an integrated e-commerce platform were key factors behind this investment decision.

A-Better has achieved remarkable growth within two years of its founding. Its revenue increased approximately 5.5 times from 4.9 billion KRW in 2022 to 27.2 billion KRW in 2023, and it is forecasting 50 billion KRW in revenue this year. A-Better collaborates with about 40 companies, handling over 800 products, while simultaneously developing private brands (PB) and conducting consignment sales. In particular, it identifies niche markets with low competition through data analysis and achieves results through effective marketing.

Byungjun Kim, CEO of A-Better, said, "Through this investment, we plan to build an AI-based automation system and accelerate our entry into the global market. Additionally, starting next year, we will fully expand our Amazon store launched this year and focus on enhancing the service of 'Chamsae Mart,' a shopping platform that offers consumers shopping benefits."

This content was produced with the assistance of AI translation services.