Unique Exhibition with a Competition Concept Until the 1st of Next Month

Lotte Homeshopping announced on the 22nd that it will operate a pop-up store with the concept of a showdown between 'Belligom' and 'Wigglebear,' the representative character of 'Wigglewiggle,' at Lotte World Mall in Jamsil, Seoul, until the 1st of next month.


Visitors at Jamsil Lotte World Mall are taking commemorative photos with Bellygom x Wiggle Bear. Photo by Lotte Homeshopping

Visitors at Jamsil Lotte World Mall are taking commemorative photos with Bellygom x Wiggle Bear. Photo by Lotte Homeshopping

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This is part of a massive relay exhibition ongoing since August, featuring Lotte Homeshopping's own character Belligom and the lifestyle brand Wigglewiggle. Following Seoul Namsan Tower, Paju Lotte Outlet (September), and Dongbusan Lotte Outlet (October), this is the fourth collaboration held at Lotte World Mall.


At the event venue, Belligom and Wigglebear will compete in various events such as ChamChamCham battles and Post-it dropping challenges. Customers can vote for the character they want to support, and after the competition ends, gifts will be given through a raffle.


Additionally, customer participation events include a 'Photo Zone Event' where visitors take pictures with the Belligom sculpture and upload them to social media (SNS), 'Catch 7.7 Seconds,' where participants press a switch at 7.7 seconds, and a 'Mini Game' where props are thrown into a basket.



The pop-up store will also sell over 50 types of Belligom goods, including limited collaboration items such as doll keychains and home slippers.


This content was produced with the assistance of AI translation services.

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