DL E&C Announces Pre-Sale of 'Acro Ritz County'
- '2024 High-End Apartment Brand Preference' Results: 'Acro' Ranks 1st, Proving Brand Power
- Application of Products Suitable for Leading Domestic High-End Brands, Maximizing Resident Satisfaction
DL E&C plans to expand its high-end residential brand lineup, 'Acro,' by launching 'Acro Ritz County' in the Bangbae-dong area of Seocho-gu, Seoul, in November.
DL E&C's 'Acro' brand has established itself as a representative brand in the domestic high-end apartment market by supplying iconic residential spaces in key areas, starting with 'Acro Riverpark' along the Han River in Seoul, followed by 'Acro Riverview' and 'Acro Seoul Forest.' Additionally, it has received international acclaim by winning the main awards in the 'Brand Guidelines & Design Strategy' category at the three major global design awards: Germany's iF Design Award, Red Dot Design Award, and the USA's IDEA Design Award, achieving a grand slam as the first Korean construction company.
Consumer preference for the brand is also high. In the '2024 High-End Apartment Brand Preference Survey' conducted by the real estate platform Dabang in August, Acro was selected as the most preferred brand by 42.2% of all respondents for the fourth consecutive time, showing more than twice the gap compared to the second place. Notably, it ranked first in preference across all age groups and genders, proving its brand power.
Brand preference is also influencing transaction prices. According to the Ministry of Land, Infrastructure and Transport's real transaction price disclosure system, an 84㎡ unit of 'Acro Hills Nonhyeon' in Nonhyeon-dong, Gangnam-gu, was traded at 2.49 billion KRW in October, marking the highest price in the area. Similarly, an 84㎡ unit of 'Acro Riverview Shinbanpo' in Jamwon-dong, Seocho-gu, was traded at 4.26 billion KRW in July, setting a new record for the highest price in the area for the same size. Other properties such as 'Acro Seoul Forest' and 'Acro Riverheim' have also established themselves as the most premium apartments in their respective areas, maintaining high market prices.
A DL E&C official stated, "Acro Ritz County is a complex that applies the differentiated residential value that everyone admires in the Acro brand, enhancing the location value of Bangbae-dong and establishing itself as a representative high-end residential area in Seoul. We plan to increase resident satisfaction through unique design and innovative planning."
Acro Ritz County will be supplied through the reconstruction and redevelopment project of Bangbae Samik Apartments, consisting of 8 buildings ranging from 5 basement floors to 27 above-ground floors, with a total of 707 units sized between 44㎡ and 144㎡. Among these, 140 units will be offered for general sale.
In line with its high-end brand status, Acro Ritz County is designed with a standard ceiling height of 2.9 meters, which is 10 cm higher than typical apartments. For units 84㎡ and above (excluding type 110C), the ceiling height reaches 3.0 meters, providing a spacious and open feel. The complex is primarily oriented southward with a 4BAY slab-type layout (excluding some types) allowing cross ventilation, and ample storage spaces such as entrance or corridor pantries and dressing rooms are provided.
Especially, the entrance pantry in units 75㎡ and above (excluding some types) is designed to be spacious enough to store strollers, bicycles, and various leisure equipment. The kitchen features a 'wide kitchen window,' which is larger than a typical window, enhancing the sense of openness.
Furthermore, Acro Ritz County will apply the 'D-Silent Floor,' a patented DL E&C technology that significantly reduces noise between floors by using high-strength mortar and cushioning materials to minimize noise and vibration. In addition, the 'D-Silence Service,' a noise alert system that sounds an alarm on the wall pad when vibrations above a certain level occur, will be implemented to prevent disputes with neighbors caused by noise, ensuring a quiet living environment for residents.
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The housing exhibition center for Acro Ritz County will be located in Dogok-dong, Gangnam-gu, Seoul, in front of Exit 1 of Maebong Station on Subway Line 3.
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