Matteung Kim, Full-Scale Overseas Expansion... Opens First Global Store in Hong Kong

Standalone Store in Central Causeway Bay
Achieves Sales of 150 Million KRW in Three Days
Stores to Open in Taiwan and Macao Within the Year

Domestic fashion designer brand Matin Kim is embarking on a full-scale global expansion, starting with Hong Kong.

Hago House announced on the 29th that the designer brand Matin Kim, in which it has invested, has newly opened a standalone brand store in Hong Kong.

Matteung Kim Hong Kong Store Exterior.
[Photo by Hago House]

Matin Kim signed exclusive import and distribution contracts with local partners in Hong Kong, Macau, and Taiwan last April, preparing for a full-scale entry into the global market. The offline store was planned to expand touchpoints with overseas customers. Previously, Matin Kim confirmed demand in the global market through pop-up stores held in Tokyo and Nagoya, Japan.

On the 26th, Matin Kim unveiled a standalone store of approximately 32 pyeong (about 106 square meters) in Causeway Bay, a shopping hub in Hong Kong. Causeway Bay is one of Hong Kong’s largest bustling districts and is considered a "hot place." The Hong Kong store applied clean fixtures made of steel and a minimal style, creating a modern yet sophisticated atmosphere throughout the space.

The Hong Kong store showcases various products, including the 2024 Fall/Winter (FW) season collection, signature products that have become steady sellers, and the high-end line "Kim Martin." Additionally, to commemorate the store opening, special limited-edition gifts exclusive to Hong Kong are offered to customers who make purchases.

The opening event held on the 25th was attended by famous idols, actors, influencers, and artists from Hong Kong. The Hong Kong store recorded sales of 850,000 Hong Kong dollars (approximately 150 million KRW) within three days of opening.

Matin Kim plans to accelerate its overseas expansion by expanding global stores, starting with the opening of the Hong Kong store. Standalone stores will be consecutively opened in Taiwan in November and Macau in December. Within five years, the brand aims to open 27 global stores mainly in the Asian region. Following this, it aspires to become a global fashion brand through operating global pop-up stores and localization strategies.

A Hago House official stated, "Matin Kim, which confirmed enthusiastic responses from overseas customers through the previous Japan pop-up store, plans to systematically target the global market by expanding its activities starting from the Greater China region. Using the Hong Kong store as a milestone, we will provide differentiated experiences to overseas customers and further expand brand awareness."

Inside the Matangkim Hong Kong store.
[Photo by Hago House]

This content was produced with the assistance of AI translation services.