LG Electronics Participates in Smart Life Week... Introduces Traffic Safety Technology 'Soft V2X'

Held at Gangnam COEX from 10th to 12th
Real-time Traffic Information Service
Smart RSU Integration...Providing Essential Safety Information

LG Electronics will showcase its autonomous driving-based traffic safety solution, 'Soft V2X,' to city officials worldwide.

LG Electronics V2X. Photo by LG Electronics

According to industry sources on the 9th, LG Electronics will participate in the Information and Communication Technology (ICT) exhibition 'Smart Life Week' (SLW), hosted by the Seoul Metropolitan Government, held from the 10th to the 12th at COEX in Gangnam-gu, Seoul.

At this event, LG Electronics will set up a booth under the theme "A Safe City Realized through Integrated Traffic Safety Solutions" to introduce next-generation Vehicle-to-Everything (V2X) communication technology. In particular, the company will highlight the Soft V2X and smart Roadside Unit (RSU) technologies, showcasing the achievements of demonstration projects and providing visitors with hands-on experiences.

Soft V2X is a cloud-based service that collects and analyzes information such as the location, direction, and speed of pedestrians and vehicles using anonymization technology, selectively delivering real-time traffic safety information to users when risks are predicted. In conjunction with smart RSUs, it ensures the safety of users who have not installed the Soft V2X app and provides essential information for the safe operation of connected cars and autonomous vehicles.

LG Electronics will present a blueprint for building smart cities utilizing its excellent integrated traffic safety solutions. Leveraging Soft V2X, the company aims to strengthen networks with stakeholders from domestic and international smart cities, urban infrastructure operators, and mobility solution companies to explore additional business opportunities. Officials from 115 cities across 72 countries are expected to attend the event.

Additionally, a separate space will be prepared where visitors can experience a smart home integrating living and kitchen solutions. Entering an exhibition zone designed like an actual home, visitors can move through the entrance, kitchen, dining area, living room, and bedroom to experience a smart home built with LG Electronics' artificial intelligence (AI) appliances.

This content was produced with the assistance of AI translation services.