Shinsegae Centum City Reopens Renovated Menswear Brand Wooyoungmi

Shinsegae Centum City reopened the men's specialty store "Wooyoungmi" on the 5th floor after a renewal on the 27th.

The renewed and reopened 'Wooyoungmi' (WOOYOUNGMI).

Wooyoungmi is a menswear brand that was first launched in Paris, France in 2002.

After opening its first store in the Yeongnam region at Centum City in 2021, Wooyoungmi has consistently enjoyed popularity and sales growth among men's fashion brands, which led to this renewal.

With the renewal, the store area has been expanded to about twice its previous size, aiming to provide customers with a more comfortable shopping experience.

In particular, a red object shaped like an ear is placed in the center of the store, delivering a strong visual impact. The flexible curves of the large object harmonize with the minimal and neat surrounding furniture, showcasing the brand's originality and creating a modern and refined atmosphere.

The newly introduced signature items for the 24 FW season include a navy 3D flower back logo sweatshirt and a blue denim hooded jumper, as well as a black collarless quilted jacket, all designed with a genderless concept.

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