Choi Juseon Samsung Display President "Conservative Outlook for Second Half... Challenge is OLED Innovation"

After Dominating LCD, OLED Chasing China
US Sanctions on China "Need to Watch a Bit More"

Choi Joo-sun, Chairman of the Korea Display Industry Association and President of Samsung Display, forecasted a conservative outlook for the display industry in the second half of the year. This is because China, which has taken the lead in the liquid crystal display (LCD) market, is aggressively pursuing the organic light-emitting diode (OLED) market as well. Chairman Choi emphasized, "Our task is to create new markets for OLED and lead technological innovation."

Choi Joo-sun, Chairman of the Korea Display Industry Association and President of Samsung Display, is delivering a welcome speech at the '15th Display Day' held on the 26th at Lotte Hotel World in Songpa-gu, Seoul.
[Photo by Yonhap News]

On the 26th, at the welcoming speech of the '15th Display Day Ceremony' held at Lotte Hotel World in Songpa-gu, Seoul, Chairman Choi stated, "With declining front-end demand and intensifying competition, uncertainties in the business are increasing due to technological hegemony competition among countries," adding, "I believe in the resilience of the Korean display industry, which has created opportunities for turnaround during every crisis."

Despite the challenging market environment, he encouraged finding breakthroughs through innovation, given the infinite expansion possibilities of OLED in IT, mobility, transparent, and foldable applications.

He predicted that the OLED market conditions in the second half of this year would not be easy, as China’s pursuit is expected to remain strong for the time being. Before the event started, Chairman Choi responded to questions from the press about the OLED market outlook for the second half by saying, "We need to watch a bit more, but I am viewing it conservatively."

According to market research firm DSCC, global display production capacity is expected to grow at an average annual rate of 1.4% from last year through 2028. LCD is projected to grow at an average annual rate of 1%, while OLED is expected to grow at 4.8% annually. Regarding OLED production capacity, DSCC predicted that China will record an average annual growth rate of 8% from last year through 2028, showing a growth rate four times steeper than Korea’s 2%, and will surpass Korea.

Regarding the industry impact of possible U.S. sanctions on Chinese-made displays, Chairman Choi said, "We need to watch a bit more." According to foreign media and industry sources, on the 25th (local time), John Moolenaar, Chairman of the U.S. House China Task Force, sent a letter to Defense Secretary Lloyd Austin urging him to place Chinese display companies BOE and Tianma on the sanctions list, citing national security threats.

BOE, China’s largest display company, supplies displays not only for domestic TV and mobile products but also for major Apple iPhone models.

This content was produced with the assistance of AI translation services.