'The Choice of India, the World's Most Populous Country'... Hunger and Customer Satisfaction Rank First

Kia has been selected as the number one brand for customer satisfaction in the Indian market. Having achieved cumulative sales of 1 million units in the Indian market this year, Kia plans to continuously expand its market share through differentiated customer experiences.

Kia announced on the 10th that it ranked first overall in the general brand category in the Customer Experience Index survey released on the 3rd (local time) by the Federation of Automotive Dealer Associations (FADA) in India.

Kia Seltos

The Federation of Automotive Dealer Associations is a reputable organization with 15,000 dealer members across India. It collaborates with the Indian government and automobile manufacturers to publish various market data.

The Customer Experience Index survey, conducted for the first time this year, gathered responses from approximately 8,000 customers across three areas: sales experience, service experience, and product experience.

Kia ranked first in two of the three areas?sales experience and service experience?achieving the overall top position among 12 general brands.

In particular, Kia received high evaluations in the sales experience category for customer test drives, sales staff customer service, and customer management. In the service experience category, it earned the highest scores in vehicle repairs and service center operations.

A representative from Kia India said, "This result is due to our efforts to provide a satisfying experience to all customers based on a customer-centric management approach since the establishment of the corporation," adding, "We will continue to do our best to apply differentiated customer experiences on the ground."

Since entering the Indian market in 2019, Kia surpassed cumulative sales of 1 million units in June of this year, just over five years later. As of August this year, it sold 1,046,037 units. The best-selling model is the Seltos, launched in August 2019, and its cumulative sales are expected to exceed 500,000 units next month.

This content was produced with the assistance of AI translation services.