'Vietnam Small Business Popup Store' Success... 22,000 Visitors in 7 Days

Experience 40 Small Business Products Including Food and Household Items
Continuing the K-Beauty Craze with a Permanent Small Business Beauty Store

The Ministry of SMEs and Startups announced on the 8th that 22,000 locals visited the small business pop-up store held in Vietnam from the 28th of last month to the 3rd.

View of the Small Business Popup Store at the Donghaeng Festival held at Lotte Mall in Hanoi, Vietnam [Photo by Ministry of SMEs and Startups]

The small business pop-up store, held on the first floor atrium of Lotte Mall Hanoi, was organized to allow visitors to experience and sample a total of 40 small business products including beauty, food, and household items. Sales were conducted through online shopping malls entering the Vietnamese market such as Shopee and Gmarket Global.

For Vietnamese customers interested in K-beauty, events such as digital nail art, photo booths, and lucky draws were prepared, attracting about 4,600 participants. A makeup show using color cosmetics from companies participating in the Donghaeng Festival was held for local influencers, with 6,500 people joining the live broadcast in real time.

A visitor, Tu Nguyen, said, “I usually have an interest in K-beauty, so I looked at skincare and baby products,” adding, “It’s good to be able to see various products at a glance at the pop-up store, and the prices are not too expensive, so it seems good for purchasing.”

From the 29th of last month to the 4th, a promotional event was held inside and outside Lotte Mart on the basement first floor of Lotte Mall, operating participatory spaces such as tasting K-food like tteokbokki and gimbap and product experiences, which received great responses.

Meanwhile, the Ministry of SMEs and Startups plans to continue the K-beauty craze in Vietnam through the permanent small business beauty store (DooK'N DooK'N) opened at Vincom Mega Mall Royal City in Hanoi, Vietnam.

This content was produced with the assistance of AI translation services.