Theborn Korea Submits Securities Report... "Leap to a Global Comprehensive Food Company"

The Born Korea announced on the 5th that it has submitted a securities registration statement to the Financial Services Commission and has officially entered the process of listing on the KOSPI market.

Through this listing, The Born Korea plans to offer 3 million shares to the public. The desired public offering price per share is between 23,000 and 28,000 KRW, with the total expected offering amount ranging from approximately 69 billion to 84 billion KRW. The demand forecast for institutional investors will be conducted over five days from October 15 to 21. General subscription will take place over two days, October 24 and 25, with the goal of listing within November. The listing is underwritten by Korea Investment & Securities and NH Investment & Securities.

Founded in 1994, The Born Korea operates a foodservice business based on 25 dining franchises including Paik’s Coffee, Hong Kong Banjeom, Saemaeul Sikdang, Hanshin Pocha, and Yeokjeon Udon. It also runs a distribution business providing various products such as HMR (Home Meal Replacement), processed foods, and sauces to consumers, as well as a hotel business through The Born Hotel in Jeju Island.

Currently, The Born Korea owns about 2,900 stores nationwide through its 25 dining brands. The foodservice business continues to grow steadily, driven by high brand awareness and consumer demand, and plans to maintain stable growth after listing by prioritizing mutual growth with franchisees.

The distribution business is also showing rapid growth. Leveraging its core strengths of reasonable pricing and excellent taste, The Born Korea offers a variety of products to consumers. It is pursuing continuous sales growth through channels such as home shopping, convenience stores, and offline stores. Recently, it has actively diversified its B2C (business-to-consumer) sales channels by expanding its online direct mall and entering major online distribution channels. For B2B (business-to-business) sales channels, it plans to expand its base through military catering, corporate catering (food ingredient supply), and raw material supply to distributors, thereby securing sustainable growth momentum for the distribution business.

The hotel business is also experiencing steady growth, supported by reasonable room rates and the popularity of its breakfast buffet restaurant. Since its opening, it has consistently maintained an occupancy rate of over 90%. It plans to sustain sales growth based on high customer satisfaction and brand recognition.

Based on stable sales growth across its business sectors, The Born Korea recorded its highest-ever consolidated sales of 410.7 billion KRW last year.

After listing, the company aims to solidify the foundation for sustainable growth through ▲ mutual growth with franchisees ▲ regional development and festivals ▲ overseas market expansion ▲ food tech (kitchen automation), aspiring to become a true global comprehensive food company encompassing foodservice, hotel, and distribution sectors.

In particular, it plans to swiftly respond to changes in the business environment such as amendments to the Franchise Business Act by continuously seeking win-win solutions between franchisees and headquarters. It also intends to improve operational efficiency of franchise stores through the introduction of automation devices and collaboration in food tech.

The company will also intensify regional development and festival projects. Through ‘The Born Foodservice Industry Development Institute,’ the first public-private cooperative foodservice startup education institution established in Korea, it will focus on developing foodservice menus and brands using local specialties and consulting to revitalize regional festivals, thereby promoting mutual growth with local communities.

A representative of The Born Korea stated, “Since its founding, The Born Korea has been able to grow into a comprehensive food company encompassing foodservice, hotel, and distribution thanks to strong mutual cooperation with franchisees. After listing, we will continue to prioritize mutual growth with franchisees as well as regional development and overseas market expansion, striving to become a true global foodservice specialist company that grows together with all stakeholders.”

This content was produced with the assistance of AI translation services.