Busan City to Operate 'Gadeokhage' Popup in Seoul... Building National Consensus for Gadeokdo New Airport

Wow Gallery in Seoul to Host Gadeokdo New Airport Promotion Popup from August 30 to September 10

Promoting the Core Value and Necessity of 'Gadeokdo New Airport' as a Driving Force of Korea's Economic Growth

Busan Metropolitan City will operate the Gadeokdo New Airport promotional popup, 'Gadeokhage', at the Wow Gallery in Seoul from August 30 to September 10.

Busan City operates the promotional popup "Gadeokhage" for Gadeokdo New Airport at Seoul Wow Gallery. [Photo by Busan City]

The popup 'Gadeokhage' has been organized to promote the core values and necessity of 'Gadeokdo New Airport', which is expected to become a driving force for South Korea's economic growth, and to build nationwide consensus for its construction.

In particular, considering the low awareness of Gadeokdo New Airport among young people in the Seoul metropolitan area, the popup will be held at Wow Gallery near Hongik University, an area with a high floating population of university students and youth.

The popup will feature a variety of interactive programs, such as games and photo zones, that allow visitors to naturally understand the economic effects and future value of Gadeokdo New Airport as a logistics hub airport and a 24-hour gateway airport.

All participation programs have been designed to reflect the latest trends, allowing visitors to easily enjoy and experience Gadeokdo New Airport.

In addition, a collaboration space with leading local brands will be set up, where promotional fan merchandise (goods) for Gadeokdo New Airport, created in partnership with brands such as Idaemyung-gwa, Busan Bada Sand, Songwol Towel, and Jimillennial, will be showcased.

This is expected to not only build consensus for Gadeokdo New Airport among people in the Seoul metropolitan area but also greatly help promote leading local brands.

On the first day of the popup, August 30 at 2 p.m., a 'Media Day' event was held at the popup space. The event included messages of support and popup experiences, with the participation of journalists, city communication campaign ambassador Jung Seojoo, Olympic shooting silver medalist Park Hanjun, influencers, and others.

Park Kwangmyung, the city spokesperson, stated, "We expect that the Gadeokdo New Airport promotional popup 'Gadeokhage' will naturally convey the core values, necessity, and Busan's passionate aspirations for Gadeokdo New Airport, which will be a driving force for South Korea's economic growth, and generate nationwide consensus." He added, "The city will continue to conduct various promotional activities nationwide to communicate the core values and necessity of city policies, just like this popup."

This content was produced with the assistance of AI translation services.