Gyeongnam Nonghyup Launches Breakfast Campaign ... Full-Front Bus Ads in Changwon

Gyeongnam Nonghyup announced on the 20th that starting from the 26th, it will launch a full-scale advertisement campaign promoting eating breakfast on 30 city buses operating in Changwon for one month.

Gyeongnam Nonghyup is taking a commemorative photo to mark the start of full advertising on 30 city buses operated by Changwon Special City. [Image provided by Gyeongnam Nonghyup]

An official from Nonghyup stated that, as part of the larger Nonghyup initiative, they are actively promoting relay campaigns to encourage rice consumption and eating breakfast. They decided to start bus front advertisements, which are highly effective, so that more citizens can recognize and participate in the campaign.

Cho Geunsu, the head of the branch, said, "I don't think we've ever had such difficulties because of rice as we have this year, and once the new rice is produced, the concerns will only grow." He added, "I would be truly grateful if the one million citizens of Changwon could join the campaign to promote rice consumption, such as eating breakfast, to support struggling rural areas and farmers."

This content was produced with the assistance of AI translation services.