Bodyfriend's New Face Cha Eun-woo: "I Will Convey the True Value of Massage"

Scheduled to Showcase Cha Eun-woo's Commercial This Month
Featuring Bodyfriend's Patented Technology Highlights

Bodyfriend announced on the 14th that it has selected singer and actor Cha Eun-woo as its new brand ambassador.

Bodyfriend's new brand ambassador, singer and actor Cha Eun-woo, is taking a photo with Bodyfriend.
[Photo by Bodyfriend]

Bodyfriend explained, "We judged that Cha Eun-woo's luxurious and profound aura, along with his healthy image, fits well in conveying our unique brand value as a leader in the healthcare industry."

Bodyfriend plans to launch advertisements featuring Cha Eun-woo this month and carry out various marketing communications. The advertisement highlights Bodyfriend's patented technology that stimulates the body to move on its own and massages deep muscles throughout the body.

Bodyfriend stated, "Led by singer and actor Cha Eun-woo, who is loved by people of all ages and genders, we plan to deliver the true value of full-body massage in a way that consumers can easily relate to," adding, "Please look forward to the diverse activities that Bodyfriend and Cha Eun-woo will present together."

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