Meet 'Gangneung Matjip' at Emart24... First Collaboration Product with Tmap Unveiled

'Jasmine Restaurant' Presents Local Favorite Menu
'Gangneung Travel Package' and Various Prize Events

Convenience store Emart24 announced that it will launch the first product of the marketing business agreement (MOU) with T map Mobility (hereinafter T map), called 'Gangneung Edition,' on the 6th.

Previously, Emart24 searched for popular restaurants based on T map's local route guidance data in Gangneung for one year starting from June last year. They identified 'Jasmine Restaurant' for pork cutlet, 'Gyotong Gimbap' for gimbap, and 'Chodang Beast' for pasta. Emart24 commercialized the popular menu items from these restaurants and pre-released 'Mung Bean Sprout Pork Cutlet Lunchbox,' 'Pork Cutlet Burger,' 'Rolled Omelet Gimbap,' and 'Topping Yubu Sushi,' with plans to additionally release 'Cockle Soy Sauce Gimbap' and 'Jjamppong Pasta' on the 22nd.

The six 'Gangneung Edition' products, the first items introduced under the marketing business agreement (MOU) between convenience store Emart24 and T map Mobility (hereinafter T map).
[Photo by Emart24]

Emart24 includes a 'T map Rent-a-Car 10,000 won Discount Coupon' with three products: Mung Bean Sprout Pork Cutlet Lunchbox, Pork Cutlet Burger, and Jjamppong Pasta. Also, to commemorate the launch of the collaboration products, a 30% discount is offered for payments made with Nonghyup Card until the end of this month.

Emart24 also runs a promotion where customers who scan the integrated barcode on the mobile app and collect stamps are entered into a daily draw to win a Polaroid camera (Kodak Mini Shot 3 Retro). Each week, one winner receives travel prizes per week (Standby Me GO, GoPro 12, Rimowa carrier, Gentle Monster sunglasses). Additionally, one customer who purchases all three local Gangneung restaurant products will be entered into a draw to win a Gangneung travel package worth approximately 1 million won.

Previously, Emart24 signed a marketing business agreement with T map last month to select 'local restaurants' using navigation data and commercialize the selected restaurant menus. Kim Sang-hyun, Emart24 Marketing Manager, stated, "Following the Gangneung Edition, we plan to introduce a series of collaboration products based on T map data by finding and commercializing popular restaurants in various regions."

This content was produced with the assistance of AI translation services.