JYP Establishes Subsidiary INNIT Entertainment... "A Comprehensive Entertainment Company Covering Both Singers and Actors"

First Project: KBS New Variety Show 'The Ddanddara' Entertainer Discovery

JYP Entertainment announced on the 5th that it will establish an independent corporate subsidiary, INNIT Entertainment, to strengthen its functions as a comprehensive entertainment company.

'INNIT' embodies the value of communication and aims to deliver joy, comfort, and inspiration through content.

INNIT Entertainment plans to showcase not only singers performing various genres of music based on the systematic training and management know-how of the parent company but also actors and entertainers with unique personalities and charms.

Expanding the range of music genres including K-pop, ballad, trot, and R&B, INNIT will nurture entertainers in various fields such as solo artists, duets, and actors. As its first project, it will manage entertainers discovered through the new variety show 'The Ddanddara,' produced by JYP CEO Park Jin-young in collaboration with KBS.

Park Nam-yong, Head of Performance Directing LAB, and Yoon Jae-ho, Head of Advertising Business, were appointed as the inaugural representatives of INNIT Entertainment.

A JYP Entertainment official stated, "With the launch of INNIT Entertainment, we will enhance our competitiveness in the entertainment industry and further solidify our position."

This content was produced with the assistance of AI translation services.