Bigk Secures Additional 5 Billion KRW Pre-A Investment from US and Korean VCs "Expanding Global Entertainment Market"

Entertech startup ‘BIGC’ announced on the 1st that it has secured 5 billion KRW in a Pre-A bridge round of investment.

This investment involved joint participation from venture capital (VC) firms in Korea and the United States. New investors Primer Saje Partners and Daesung Startup Investment, along with existing investor Pearl Abyss Capital, participated together. BIGC, which raised 4.5 billion KRW in the seed round and 5 billion KRW in the previous Pre-A round, has now recorded a cumulative investment amount of 14.5 billion KRW through this funding. It also plans to raise an additional approximately 10 billion KRW in investment from the fourth quarter of this year through the first half of next year.

Founded in 2021, BIGC targets the global entertainment market by delivering various concerts, showcases held worldwide, and secondary intellectual property (IP) content through its proprietary video technology, connecting artists and fans. BIGC offers a differentiated concept called the ‘All In One digital venue,’ providing integrated functions such as ▲concerts ▲artist-exclusive homes ▲voting ▲live streaming ▲video on demand (VOD) ▲commerce ▲data analytics, helping entertainment and broadcasting companies generate revenue. It also features AI-integrated live technology and data analytics capabilities covering fandoms in over 200 countries.

BIGC has attracted fandoms from over 200 countries since its launch, targeting global K-pop and K-culture fandoms, becoming a hot topic. Overseas sales now account for over 60%, marking rapid growth as a global entertech platform. In its first official year, it gained recognition through online projects such as CJ ENM’s KCON and MAMA AWARDS. Subsequently, it expanded its reach to overseas fans through K-pop concert live broadcasts by broadcasters including MBC, MBC+, and SBS.

In the first half of this year, BIGC created various collaboration cases ranging from top-tier K-pop artists like Infinite, Taemin, BamBam, and Cha Eun-woo to leading K-drama actors such as Park Eun-bin and Park Hyung-sik. BIGC plans to focus on aggressive global business expansion using the newly raised funds. It will establish local subsidiaries targeting the Japanese and U.S. markets, where the K-pop and K-culture sectors are explosively growing and existing user bases are concentrated. To ensure stable overseas business expansion, it also plans to strategically pursue partnerships with local specialized firms and mergers and acquisitions (M&A).

Lee Ki-ha, CEO of Primer Saje Partners, explained the investment reason, saying, “BIGC, which has grown by gathering overseas fans centered on K-pop artist IP, will gain more attention on the global stage.” Huh Yoon-seok, director at Daesung Startup Investment, said, “BIGC has verified a new business model in the entertainment industry with its unique technology and products, and will stand out in the global E&M market going forward.” Kim Jin-gyun, head of Pearl Abyss Capital, who decided on follow-up investment after the previous round, also stated, “We decided to accompany the team’s passion and business growth as they continuously take on new challenges.”

CEO Kim Mi-hee expressed, “We are grateful for the support of our team mission to connect artists and fans worldwide through BIGC’s products and technology,” adding, “If we verified a new model in the K-pop and K-culture sectors over the past year and a half since launch, we will now fully accelerate overseas business expansion with this investment.”

This content was produced with the assistance of AI translation services.