Homeplus Launches Norwegian Chilled Fresh Salmon Brand 'Hwila'

Direct Air Transport and Cold Chain System Applied
Brand Launch Commemorative Discount Promotion Underway

Homeplus announced on the 1st that it has newly launched the Norwegian airline direct cold chain fresh salmon brand 'Hurra (HURRA)'. Hurra, which means 'cheers' in Norwegian, is a 100% refrigerated fresh salmon brand that is caught in the Norwegian waters and delivered via direct air shipment through a fresh distribution cold chain system.

Hurra products include ▲Hurra Norwegian sashimi fresh salmon ▲Hurra Norwegian grilling fresh salmon ▲Hurra Norwegian soy sauce marinated fresh salmon ▲Hurra Norwegian smoked fresh salmon ▲Hurra Norwegian sliced fresh salmon ▲Hurra Norwegian cube fresh salmon, totaling six types. All these products have never been frozen and use only Superior grade salmon, the highest grade of Norwegian salmon.

A model is introducing the Norwegian 100% chilled fresh salmon brand 'Hurra' products at the Homeplus Mega Food Market Gangseo branch in Deungchon-dong, Seoul on the 1st.
[Photo by Homeplus]

Homeplus imports salmon packaged at local Norwegian factories via direct air shipment within a maximum of 48 hours and sells it in a 100% refrigerated state. The cold chain system manages the refrigerated temperature below 0~5°C. Additionally, improvements in the local Norwegian raw material packaging system minimize freshness loss and quality changes, and microbial tests are conducted once more upon arrival in Korea to enhance safety. Furthermore, Homeplus has signed an annual contract with Salmar, a leading Norwegian salmon farming company, and plans to maintain stable supply without sudden cost or volume issues caused by climate or international matters through continuous local monitoring.

To commemorate the launch of Hurra, Homeplus is offering up to 40% discounts to My Homeplus membership members until the 17th. Kim Jun, head of the Homeplus seafood team, said, "We focused on maintaining the best freshness through direct air shipment and cold chain systems, so you can enjoy the original taste of unfrozen Norwegian fresh salmon." He added, "We hope customers will freely enjoy the 100% refrigerated Norwegian fresh salmon Hurra with the generous discount benefits offered to celebrate the brand launch."

This content was produced with the assistance of AI translation services.