CJ OnStyle, Targeted Cosmetics... The Leading Force of the K-Beauty Wave

CJ OnStyle Million Seller Brands
TIRTIR, APR Mediqube, Franz
Leading the Global Cosmetics Market in the US and Europe

Cosmetic brands that have sold over one million products on CJ OnStyle are gaining great popularity overseas.

According to CJ OnStyle on the 1st, cosmetic brands such as 'TIRTIR', 'APR Medicube', and 'Frantz' are 'million-seller' brands that have sold over one million products through broadcasts. TIRTIR, which joined in May 2020 and has been with CJ OnStyle for over four years, has sold approximately 3.7 million products.

These brands chosen by CJ OnStyle are recent leaders of the K-beauty wave. TIRTIR's popularity is rapidly rising in various overseas markets including the United States, Europe, as well as Japan, Taiwan, and Southeast Asia. In April this year, TIRTIR Mask Fit Red Cushion ranked first in the foundation category on Amazon, marking the first time a K-beauty product achieved this. In June, it also ranked first in the color makeup category on Amazon and Shopee Singapore.

APR's Medicube, launched on CJ OnStyle in July 2022, is actively expanding various overseas sales channels. In July this year, it entered European markets such as Spain and Finland, and is also aggressively expanding direct overseas sales channels (direct sales) for products like 'Booster Pro' and 'Ultra Tune 40.68' in Japan and Hong Kong. Frantz, which first joined CJ OnStyle in November 2022, has become a hot topic in overseas markets after being featured on the U.S. NBC morning news program Today Show at the end of last year.

A CJ OnStyle representative said, “Domestic beauty brands that have been carefully nurtured for a long time are actively operating at the center of 'K-beauty,'” adding, “We will continue to establish ourselves as a ‘beauty new product hotspot’ through a unified platform encompassing both mobile and TV.”

This content was produced with the assistance of AI translation services.