[This Week's Books] 'Toyota EV War' and More

Toyota EV War

This article examines the electric vehicle business strategy of Japan's Toyota Motor Corporation. With the advent of electric vehicles bringing about a major transformation in the automotive market for the first time in 100 years, a crisis theory about Toyota is being raised. Although Toyota is the world's number one automaker, it entered the electric vehicle market late. The author diagnoses that thanks to profits from hybrid vehicles, Toyota's sales will increase until 2026, but beyond that, the situation is uncertain. (Written by Takaki Nakanishi / Translated by Moonju Jeong / Secret House)

Size, The World Was Made by Size

The author explains that size is the measure of all things and the operating principle of the world. The weight of today's best-selling sport utility vehicles (SUVs) is 2 to 3 times heavier than cars from the 1950s, and the average size of American homes is more than 2.5 times larger compared to 1950. The book presents various reflections on why humanity is obsessed with size, why size matters, and whether there are limits to growth and expansion. (Written by Vaclav Smil / Translated by Han-eum Lee / Gimmyoungsa)

Imperfect Humans

This explores the physical and mental flaws of humans from an anthropological perspective. The author has a unique background, having been a medical doctor before changing career paths to study anthropology and forensic science. He emphasizes that humans have grown through long relationships with diseases over many years. Humans possess the ability to derive new learning and richness from physical defects and mental anxieties, which is described as the greatest charm of Homo sapiens. (Written by Maria Martinon Torres / Translated by Yukyung Kim / Hyunamsa)

This content was produced with the assistance of AI translation services.