Lotte Wellfood Donates 50 Million KRW Worth of Products to Eco-Friendly Sharing 'Give Green' Campaign

Support for Financial Independence of Vulnerable Workers from Sales Revenue
Top 5 Outstanding Participating Companies Selected
Social Contribution Award Received

Lotte Wellfood announced on the 12th that it donated company products worth 50 million KRW to the 2024 eco-friendly sharing campaign 'Give Green' and was selected as one of the top 5 outstanding companies, receiving an award in the social contribution category.

Shin Min-jung, head of the IMC team at Lotte Wellfood (right), is taking a commemorative photo with Jung Hyung-seok, CEO of the Milal Sharing Foundation, after receiving the Social Contribution Award as a participating company in the 2024 eco-friendly sharing campaign 'Give Green.'
[Photo by Lotte Wellfood]

The Give Green campaign, conducted by the Milal Sharing Foundation's Giving Plus, collects and sells eco-friendly consumption practice products to encourage eco-friendly value consumption within local communities. This campaign, held from the 3rd to the 15th of last month, was planned in collaboration with the Korea Green Purchasing Network, Seoul Green Purchasing Support Center, and the Road to a Recycling Society, with participation from 16 companies. Lotte Wellfood donated popular products such as Kkokkalcorn and green grapes to the Milal Sharing Foundation in celebration of Environment Day (June 5th).

These products were sold to consumers at reasonable prices through all branches of Giving Plus, the nation's first corporate social responsibility (CSR) specialized sharing store operated by the Milal Sharing Foundation. The sales proceeds will be used as wages and living expenses for vulnerable workers, including people with disabilities and seniors working at Giving Plus.

Since 2013, Lotte Wellfood has continuously engaged in various social contribution activities under the slogan "Delicious Sharing, Warm World." These include product donations through social welfare organizations such as Community Chest of Korea and Beautiful Store, as well as conducting the "Doctor Xylitol Bus is Coming" campaign, which provides free dental treatment and oral health education for underprivileged neighbors. Additionally, the company has carried out diverse and extensive social contribution projects, such as building the 'Happy Home' regional children's center for children in rural fishing villages lacking play and study spaces.

A Lotte Wellfood official stated, "We will continue warm sharing activities and eco-friendly management through participation in the Give Green campaign and various CSR activities."

This content was produced with the assistance of AI translation services.