Gwangju Shinsegae, "Take on the Pull-Up Challenge"... Unique Promotion Draws Attention

Published 11 Jul.2024 14:20(KST)

On the 13th, YouTuber 'Jjangjae' Invites 'Pull-up' Success for 20% Discount Coupon? First-Come, First-Served T-shirt Giveaway

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is collaborating with a famous YouTuber to hold a unique promotion offering discounts upon successful completion of a pull-up challenge. This promotion was designed to provide customers visiting sports brands with a new and enjoyable experience.

Gwangju Shinsegae announced on the 11th that it will hold a UFC Sports pop-up event at the event hall in the underground passage on the first basement floor of the main building from the 12th to the 18th.

Gwangju Shinsegae, "Take on the Pull-Up Challenge"... Unique Promotion Draws Attention

During the pop-up period, on the 13th from 2 PM to 4 PM, the event will invite the famous YouTuber ‘Yajeonsap Jjangjae,’ who has 350,000 subscribers and serves as a UFC Sports ambassador, to host a pull-up challenge event. This promotion is planned as a unique ‘pull-up challenge’ event aimed at creating a fun and healthy exercise culture.

The challenge consists of two missions: men and women who successfully complete 5 and 2 pull-ups respectively will receive a 20% discount, and those who achieve 15 and 4 pull-ups respectively will be given a limited edition Physical T-shirt on a first-come, first-served basis. All participants will also receive UFC socks.

Additionally, during the pop-up period, a promotion offering over 50 products available exclusively at the pop-up store in the Gwangju branch will be held, with a 30% discount.

UFC Sports is a premium sports casual brand based on the sports spirit of the UFC brand, proposing cultural trends with high quality, and is located on the first basement floor of the new building.

Lee Jeong-il, team leader of the new building at Gwangju Shinsegae, said, “This promotion was conducted in line with the brand’s intention to provide customers with a unique experience and to foster a healthy sports culture. We hope many customers interested in exercise will participate and enjoy the benefits.”