Everland's 'Kkotbaram Dr. Lee' Trending... Surpasses 1.5 Million Cumulative Views

For Enhancing Plant Understanding and Delivering Expert Knowledge

Everland, operated by Samsung C&T Resort Division, announced on the 11th that the plant-specialized series "Dr. Flower Breeze," which began airing last month on the company's official YouTube channel, has attracted attention by surpassing 1.5 million cumulative views on YouTube and Instagram.

Dr. Kkotbaram promoting the Rose Festival through rap, video capture /
[Photo by Everland]

Everland runs the Dr. Flower Breeze segment to enhance understanding of plants, communicate with plant growers, and share expert knowledge. The company explained, "It is attracting unusual interest for plant-related content."

Dr. Flower Breeze is the alter ego of Lee Jun-gyu, head of Everland's Plant Content Group and an expert in plants and gardens. He holds a master's degree in garden design and a doctorate in landscape architecture from the Writtle School of Design at the University of Essex, UK. He is responsible for designing all Everland gardens, including the Four Seasons Garden, Rose Garden, and Sky Garden Path, with different concepts and themes each season, as well as maintaining nearby facilities such as Forest Camp.

While Season 1 of Dr. Flower Breeze, launched in 2021, provided useful information such as plant introductions, care, and garden history, Season 2 added a bit of entertainment to deliver plant information in a friendly and fun way. For example, Dr. Flower Breeze promotes the Rose Festival with awkward rap and dance. Currently, Season 2 has a total of six videos uploaded, including three shorts.

Dr. Lee Jun-gyu said, "Plants are sacred life forms that have existed and thrived on Earth long before humans." He added, "People have created gardens and planted pots because they want to keep plants close." He continued, "Through Dr. Flower Breeze, I want to widely share not only high-quality information but also the idea that plants heal people and bring happiness."

Screenshot of Dr. Lee Flowerwind explaining rose care /
[Photo by Everland]

Since COVID-19, the number of 'plant caretakers' who grow plants at home or work has steadily increased. Beyond the concept of houseplants, more people recognize plants as 'companion plants' and are attending plant nurseries to learn how to care for them. The Korea Invention Promotion Association's Intellectual Property Evaluation Center predicted that the domestic indoor agriculture market will grow from 121.6 billion KRW in 2021 to 1.7519 trillion KRW by 2026, with an average annual growth rate of 75%.

Meanwhile, Everland will open the 'Ever Plantopia' Naver Cafe this month to communicate not only with the plant-interested MZ generation (Millennials + Generation Z) but also with the silver generation. Through the online cafe, Everland experts will share useful plant-related information and know-how and hold related events.

This content was produced with the assistance of AI translation services.